About Pete Cohen

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So far Pete Cohen has created 69 blog entries.

The Wounded Leader

https://www.youtube.com/watch?v=4ztd6HYNaZg Leading a successful business can often feel like a battle. You are at war with the competition; you are fighting to provide the best service for ever-more demanding customers; your people – who are supposed to be your foot soldiers – seem to be dragging their feet instead of battling along side you. No wonder leaders feel wounded! In so many of the organisations I’ve been asked to work with, this sense of being in [...]

The Wounded Leader2018-12-19T12:33:27+00:00

The Ultimate Brand Loyalty

Are you an Apple person, or an Android person? Lotus or Ferrari? Boots or Superdrug? Sainsbury’s or Waitrose? Ask anybody questions like this and you’ll usually get an emphatic answer in one direction or another. For decades, marketing research has been seeking out the answer to ‘why people buy what they buy;‘ why they attach themselves to particular brands and then follow them [...]

The Ultimate Brand Loyalty2018-12-19T12:40:48+00:00

The Helpless Leader

Do you need help? Let's be honest, most leaders do. They need help to create a flourishing business and to help people to be their very best. Humans are social animals - we need relationships and the ability to express ourselves to others. We need to share our experiences and, most of all, we need to ask for help. Yet, people find it really difficult [...]

The Helpless Leader2018-11-20T14:36:02+00:00