5 Jul, 2022

Pete Cohen 0:00
Happy, beautiful day. It's Pete Cohen, it is the Future Self podcast. Today's episode is very, very, very special. Why? Well, for two reasons. One, my guest is the awesome Rob Moore, Rob Moore is without doubt one of the most inspirational people in the world, in the teaching of financial well being if you don't risk anything you risk, everything I've known Rob for 20 years, he's the author of countless books, numerous businesses, and in this podcast, I'd tell you, it's going to blow you away, just in terms of what does it actually take to have a sound mind and have the mindset to achieve whatever it is that you want to achieve in your life. But also, this is a very special podcast, because this is our six year anniversary. And we're celebrating and we're celebrating in style, we have an incredible competition. And the competition is this, all you need to do is listen to the podcast, follow us and take a screenshot of the podcast send it to us, whether it's on our Instagram, whether it's on Facebook Messenger, whether it's on LinkedIn, or whether it's to our email, just get it to us. And by doing that, you're going to enter into a competition we will draw the winner out of a hat and the winner will win six months of life coaching with me six months if you want to take you and your life to the next level. Work with me that closely and you won't believe the possibilities that exist for you. And for everyone who enters we're going to give you access to my confidence masterclass. This is a product which costs 50 pounds, we're just going to give it to you as a gift. For being one of our listeners. We're super excited about what we do and the podcast and we want to celebrate that with you. So all you got to do is follow subscribe to the podcast. Take a screenshot of this podcast with Rob Moore. Send it to us on LinkedIn messenger Facebook Messenger, Instagram email, just get it to us. We'll get you in the hat and you can win six months of live coaching with me. But now it's time to get on with the show. Happy beautiful day. I will see you after the theme tune.

Pete Cohen 2:38
Rob, hi happy beautiful day. What's going on?

Rob Moore 2:43
The world's in a bit of a strange place isn't

Pete Cohen 2:46
it is it's in a very strange place in more ways than one. But first off, I'm very thankful that you're here you're actually in in my house, which is well that's

Rob Moore 2:57
what I was going to say what's going on. But I didn't know if you wanted me to say that. Oh, no, absolutely. No, I'm we're in Pete Cohen's BBC studios in central London.

Pete Cohen 3:07
Yeah, this is it. This is it. We're in the studio. You coming? You were coming down to see me, but you're the person who was driving you put in the wrong postcode.

Rob Moore 3:19
Let's not shame my driver about that. Yeah. Well, he won't listen. Does he listen to podcasts? Who knows? You know,

Pete Cohen 3:24
listen to the disrupter podcast. Who

Rob Moore 3:27
knows? Who knows? Well, we

Pete Cohen 3:28
could ask him because he's going to come round in a little while. So Rob, first off, thank you for coming down to see me today. Do you want to just share? Why did you come down? To see me? I'm very honored that you would come to my house.

Rob Moore 3:43
Am I allowed to say the full course? Absolutely. Yes. So your lovely Hannah is obviously not very well. And I just thought it was important to clear the day and come and see you both. So that's why I'm here. I didn't even know we were going to do this podcast. Don't worry. I'll send you my invoice afterwards. Please do. Yes, so that I came in with no agenda other than to hang out with you and see if you're okay, and see if Hannah's okay. I know, she watches my rants on social media. And that's why Okay,

Pete Cohen 4:20
yeah. Now, Hannah is a, as you know, he's a big fan of what you do, and she watches what you do. And she watches intently. And she's a really good judge of character. I'm not, I'm not I just,

Rob Moore 4:34
that's why he makes me is it.

Pete Cohen 4:37
I see good in everybody.

Rob Moore 4:39
You know, if you want to be in business, that's a problem. Yeah. But for those who there is good in everybody, by the way, you think so there is. I reckon there is even bad people do good things. But good people do bad very

Pete Cohen 4:54
well, actually, Dr. Hillary Jones, once said to me that he didn't agree with that he You know what? They're there. They're just people who are just bad.

Rob Moore 5:03
Okay, well, bad. By whose judgment? Yeah, bad as defined by what?

Pete Cohen 5:09
Well, that's very philosophical, isn't it? I suppose bad by his opinion.

Rob Moore 5:14
Yes. So, in that case, we can all have an opinion, can't we? I am, there are obviously people have done horrendous things murder and abuse and rape, which, of course, is just awful. I do. I'm a bit of an optimist like you. And I like to think that, fundamentally, we can do good things. But I was thinking about this, because obviously, in the last, you know, I don't want to timestamp your podcast, but there's been a war on around this time. And I was thinking we shouldn't be fighting wars. Now. Surely, we're a more evolved society, but actually, we're still barbarians, we still fight. And, you know, I do these videos, promoting peace and pushing back against this war with Ukraine and Russia, as if Putin and you know, people like that are watching my videos, but my videos get millions of views. But I realized one I'm powerless. And a lot of people in the comments, they just say, there has always been wars. And therefore there will always be wars. And there has always been wars there has, there's always a frickin war going on. So we can do good things. We can do bad things. But I think that conflict is seems like it's never going to go away.

Pete Cohen 6:32
Well, there's so many things we could talk about. And I definitely want to touch on a few with you. So let's just talk about for those of us that don't know who Rob Moore is, can you just kind of tell us? Yeah, Tennessee Robbins first in your in your own? From your own vantage point, your own viewpoint? What is it that you do?

Rob Moore 6:49
I'm trying at the moment in my life where I'm at, I'm 43. And I'm trying to attach less to my identity, not more. So I've been listening to Marcus Aurelius again. And he tries to sign minimum amount of meaning to something. So I have probably been asked at least 1000 times, maybe 5000 times to tell my story. And what's the CV of Robin? Who is Robin waters, Rob do and I'm an entrepreneur. But am I or is that just what I've done? So I have done entrepreneurship for 15 or 16 years? I'm an author. But am I or have I just written 18 books? I've written 18 Books 12 Are those number one, but number one? What does that mean? Does that mean I'm a number one best selling author? What if you compare me to JK Rowling? Nope. You compare me to my 12 year old self? Yep. So I'm an author. I have the disruptors podcast, but am I a podcaster? I'm now not a podcaster. I'm being interviewed on a podcast. So I don't mean to be flippant. In the I'm not just reading off my CV. But the thing with entrepreneurs is, what are we left with if we don't have entrepreneurship? I like how some people call it entrepreneurialism like alcoholism, you know, on being an entrepreneur, if you attach all your identity to that, then there's nothing left with who you are. My therapist keeps saying who is Rob, who's the young boy who is Rob, get rid of the entrepreneur, the best selling books, the public speaking world records, I counted in the last 15 years and income have done a quarter of a billion, forget the amount of money you've made. Yeah, did that did that? Who is Rob? So I'm trying at the moment at the stage of life I'm in to assign less meaning not more meaning, because you can really overthink things like we were talking about the event, I was running this mindset and money event that you kindly spoke out. And by my own general standards of running event is pretty poor. It was relatively low numbers. But low compared to what not low for post COVID. It was high for post COVID. But I had an expectation of how it used to run event and how an event should be and blah, blah, blah. And all of a sudden, as soon as you have expectation. You have disappointment. I think Charlie Munger says the secret to happiness is low expectations. So I'm trying to not make meaning on who I am trying to have less meaning not more, but I'm trying to do good things with my time. Be useful and valuable and interesting and help a lot of people and of course make some good money along the way. Was that the most self righteous intro anyone's ever done? No, no, it was it's my favorite. I honestly Pete I'm sick of reading my own CV.

Pete Cohen 9:50
I love it. I love this whole thing around meaning because I was thinking as children we don't really tend to make too much from what's going on, we just kind of meaning doesn't seem to be that important. It's more important that we're just enjoying what we're doing.

Rob Moore 10:07
I'm writing an article on this at the moment Pete for Ink Magazine about meaning. And you know, this the book Man's Search for Meaning. And it's like we are meaning making machines, we're always looking for meaning. And so I'm writing about a man's search for nothing, which is gone a reverse search of meaning, which is searching for nothing. You know, the more meaning you try to attribute to what's happening with Hannah, the more pain that's going to cause conflict? Yeah. And how do you answer what that means? I don't know that you can. So you receive an email, you don't like the tone of the email, I always find it funny that people don't like the tone of the email. There is no tone in an email, because it's written words. So any tone, it's sure it's, it's blunt, it's rude. It's patronizing. That's your filter, not necessarily how it's written. So all day, every day when we get interrupted. When we someone cuts us up in the car, when we read an email when someone looks at us sharply, or when someone's tone is not quite right. What we do we do all day, every day, we make that mean something. We have arguments with them in our head. And we spend all day every day thinking about all those things that it men, it's all a figment of our imagination, we just spent hours wasted hours, assigning meanings to things that mean nothing. So

Pete Cohen 11:27
why do you think man is searching for many? Because

Rob Moore 11:31
man probably need something to search for imagine man is born a man needs nothing to search for. You know, man needs a pursuit. I guess it's evolution. I assume I don't. Don't anyone sit here thinking I know the mean, are you surely evolution is about growth. You know, if we grow, we evolve, we become stronger, more adaptable, we survive. If we do the opposite of that we end up getting evolved out. So we survive, or we're extinct over a long enough stretch of time we either survive and evolve or extinct. So this is why when people say well, you know the meaning of life is happiness. No, it's not. It's not the meaning of life evolution and give a shit if you're happy. Yeah, it gives a shit. If you struggle, and you know, you have a mutated G, then you become stronger. So.

Pete Cohen 12:25
So what do you think the meaning of life is then? To grow? Because I remember someone saying to me, one, the meaning of life is the meaning you give it?

Rob Moore 12:35
Well, that is true. The meaning of life is the meaning you give it because we all have an individual perception. If there is one absolute reality, none of us know what it is. Yeah, because we all think the reality is our reality. Yeah. And then we want to tell everyone else, what that reality is. We're trying to fight against their reality, trying to overpower them on what our reality is. That's why Russia and Ukraine are having a war right now. And that's why NATO are involved in blah, blah, blah. So in reality, there can only be one maximum reality. And I would argue, you need an observer and an observed to have a reality,

Pete Cohen 13:14
without observing yourself, observe having the experience of being yourself.

Rob Moore 13:20
I didn't mean that. But what give me about 12 minutes to work out what you just said, there.

Pete Cohen 13:25
I really liked the way that you just said, Because you seem i A bit like myself in terms of looking for meaning and then almost to be doing the reverse, which is, there doesn't have to be any meaning to this. I'm just gonna go with, with what happened. Yeah,

Rob Moore 13:39
I'm certainly not sitting here saying, life is nothingness don't attribute any meaning to it. We're just having a conversation of where I'm at in my life right now. Because I've spent 16 years driving heart as an entrepreneur trying to create a meaning of, you know, building a meaningful business and being an entrepreneur and being successful and whatever else I might chase. And, you know, when you succeed, it means it's good. And when you fail, it feels bad. And you try again. And that can be a fruitless pursuit if you don't put it into context. So I guess. So there's a few open questions that number one, what do I think the meaning of life is? Well, I think it would be a huge amount of arrogance to try and make out you know what the meaning of life is, but you asked me, so I'm going to humbly say, I believe the meaning of life. Part of it is to find the meaning of life, I think for sure, we are otherwise what's the point in existing because without meaning we exist and just existing, we're not going to evolve, are we? So surely the purpose of life is to find a purpose and the meaning of life is to find the meaning. But I think that's a paradox because I don't think you're ever given that because there's no end because there's just than an evolution. One thing I think is a myth is that the purpose of life and the meaning of life is to be happy. I think that is a thing that's cultural right now. I can't imagine 1000s of years ago when there were wars all the time. And you know, people were getting murdered, left, right and center and someone comes and takes over the village and just slaughters and rapes everyone. I can't imagine that it was like, well, you the purpose of life is just to be happy, I get that we want to be more happy. But happiness is not good for evolution. Because when you're happy, what do you do less? Yeah. Whereas you're not working on struggling and striving at this. Clearly, the result of working and struggling and striving is some kind of improvement which is going to help evolution and the reward for struggling and striving is happiness. Otherwise, why would you frickin do it? So happiness and evolution need to be linked, otherwise, there'd be no reward for doing it? So why would you do it, but that isn't the purpose. So that's something I believe in my perception to be correct. And, and then in terms of this whole unmeaning. So when it comes to my life's mission, I'm looking I'm searching for meaning. I'm an entrepreneur, you know, I've helped millions of people start scale their business, get better financial education, you know, sold, I don't know make million millions of books and 10s of millions of downloads, I'm trying to reach 100 million or whatever people. And, and that gives me meaning. So crack on with that. Yeah. But anything outside of that. I think it's frickin tiring, to try and essentially create an imagined meaning, because any meaning is attributed to anything outside of my life's mission isn't real, is what I've assigned it based on. My, I'll give you an example. My business partner, he's very clear, factual person. So when you make an agreement or discuss something with him, he'll say it and they'll say it again. And you'll say it again. And I sometimes hear him telling me the same thing three or four times, and I feel like you're patronizing me like my headmaster used to. But that's because I had an experience with a headmaster that used to patronize me, it's not his fault. So I am experiencing his. Let's just check this one more time. Rob, do you understand how to put your expenses through? And I'm, so he's just my business partners, just being himself. And then I'm filtering his language through my whole life. Like, no wonder communication is really hard. Like, if I'm communicating with you, and I'm trying to get a point across. It's not just the space between my lips and your lips, this one meter, it's your whole life that you experienced. That is filtering and perceiving and resisting and deleting and distorting.

Pete Cohen 18:07
It's interesting, because I, when you're talking, I think I'm looking for relatability I'm, I think I'm, I've never really thought about it, but I'm looking for how I can relate to what you're saying, or how I find meaning and what you're saying.

Rob Moore 18:21
But if you were Piers Morgan sat there, he'd be looking for conflict. Yeah.

Pete Cohen 18:25
Yeah. When you're gonna get him on your podcast is coming. Yeah. Yeah. So I want to ask you, there's a few things this podcast is called and thank you, because you know, you, you and I have known each other for a long time.

Rob Moore 18:39
We 1006 are on a TV show. TV show. Yeah. Life

Pete Cohen 18:43
Get a life. Yeah. And I remember what was that models named? Jodie Marsh. Yeah. And

Rob Moore 18:49
they didn't cast it. Right. Did that because they were going to have Gail Porter. And I think that would have been a good cast. The Yeah, I didn't think she was quite the fit for the show. So yeah, because it was on primetime. And then they moved it in there. So yeah, this is gonna be massive, like Big Brother all gonna be stars. And then, after the first couple of shows, they moved it off primetime.

Pete Cohen 19:09
Yeah, I always felt like I was always so close to getting to that point where there was like a crescendo. But I never planned to be on television. I never plan to write books. I never. I was always trying to prove that I was somebody. And I think I've moved way beyond that now, because now I don't really want to prove anything to anyone apart from myself, but it's another conversation in itself. But it's a couple of things. Marcus Aurelius, you said, I've been, I think you said I was talking to Marcus

Rob Moore 19:36
Aurelius, or no, no, because I think he's been dead. Yeah, that's what I was thinking. Well, you could talk to in your mind. Yeah, that's true. Like Napoleon Hill does in his mind. Yeah. Yeah. No, I was listening to the meditations of Marcus Aurelius. I want to be just check. So sometimes I revisit some audio books from time to time. So what was interesting Joe Rogan listen to this right after his Yeah, meditations. I'm on the ninth book at the moment, Marcus Aurelius

Pete Cohen 20:04
so so he made Roman Emperor. Yeah, it was a stoic philosopher. What is it about him? Do you think? Because, you know, we look at Socrates. And he said that the unexamined life isn't worth living, that it's amazing to me that they worked out, you know, 1000s of years ago, we need to examine ourselves, we need to

Rob Moore 20:22
you when you say is, Joe Rogan said the same thing. It's amazing to me how smart and intellectual experienced they were all those 1000s of years ago, but why they were a human being just like us, they go through the same struggles just like us. You know, I think one thing I've learned, as I've got older is, every downside has an upside, every upside as a downside, anything that exists in everything is a paradox. So you're always looking for one sided meaning, because your emotions, your emotions, push you towards one side, meaning I guess one side of meaning is good for survival. That's good, that's bad, that's a threat, that safe, that actually, in everything exists a paradox, and this dichotomy of polar opposites. So it takes a lot of years to find that out. But I imagine anyone who's lived a good life, finds that out, like in the end, you know, there's good and bad people and bad and good people. In the end, you know, everything you do as an upside and a downside, it just, you have to transcend your emotions and get into a balanced state, you have to see what is not what you perceive to be there. I think Robert Greene think he's released a book recently. He's going to be on our show. And he was talking about his sort of two main life lessons and seeing what is, you know, some of the greatest pain we experience with people is having unrealistic expectations of them. IE, my interaction with you will only be good if you behave, how I expect you to behave. But no one is born to behave under your expectations, everyone's born to behave as themselves. So actually, a great source of happiness, contentment, wisdom, balance, whatever you want to call it is, I don't expect you to be anything other than Pete Cohen. Because as soon as I expect you to be more like me, or more like I want you to be you're not Pete Cohen, you're someone else. But you can only be Pete Cohen, so the way I have the best most balanced relationship with you, is by expecting you to be you. Like when a staff member leaves me to set up their own business, I can either be pissed off, or I can go, I did that 15 years ago to my boss, what goes around comes around. And yeah, I would do that in the same position. So I think a lot of our pain comes from unrealistic expectations of others.

Pete Cohen 22:46
So what I have seen from the work that you're doing, I love what you just said, about the polar opposite. Because I don't think there's ever been a time in history where there are so many polar opposites. I'm right, you're wrong. You're blue. I'm red. You know, this, I've never seen it before. And people want to defend their position without just taking a moment to thinking about it from another point of view. And I think it's really unhealthy. If you if you just stay in your position. You don't look at things for the fresh pair of eyes and think well, maybe I'm wrong. Maybe maybe I haven't really thought about this from from your point of view, especially in relationships. It's because I know that one of the things you're really big, big, Bigley, you're very vocal on is about freedom of speech and being able to, why are you so big on that at the moment and people being able to share their point of view?

Rob Moore 23:47
Well, the one challenge in the discussion of freedom of speech is where's the line because there has to be a line. So I'm actually not an advocate of full free speech. Just like I'm not an advocate of a full free market. So I just want to create some important specific context, because people who might know me or follow me may make some assumptions about me. Number one, I'm for free speech. Number two, I'm for a free market. Well, you need some government intervention in a market. Like some crypto needs regulation. You know, it does. And, you know, back in the day, there used to be child labor, you know, whatever, 100 200 years ago, and the government intervened, and they you know, they put a law in stopping children working under a certain age now, back then the capitalists would have heard cat love to have the 10 year old working, it's good for productivity, but it's clearly not good to have 10 year olds working 50 hours a week in a factory. So that's an example where intervention, ie not a pure free market. That's a good example, I would say am at the moment, I just think the government have got it all wrong because they're intervening in the wrong places the second lockdown on the third soft lockdown, they were unnecessary. So they over intervened, taxation way over intervening. And then in other areas, they're under intervening. So now on to the note of free speech, like there's a line where I don't have the right to incite violence or abuse with my words. That line is not it's not easily definable where that is because we all have a different threshold of what abuse is. But assuming that there's no abuse, defamation, like if you say things to me, which can damage my brand and reputation, you should be held to account and I should be able to get compensation from you. I believe that to be true, I run a business. But let's say we've agreed that there's a fair line. Anything above that you should be able to say what the you want, even if you don't agree with me, even if it's on all of my social media, as long as it's clearly opinion. And I don't think individuals like for example, Meghan Markel, and what was Neil Young who tried put that put there or in to try and cancel Joe Rogan that was wrong. What right that they have to lean on Spotify and say, Get rid of him or it's us, because we don't agree with it's not even his but some of his guests. opinions. Like what right? Do these arrogant people have to shut you up? Because you're doing better than me? You're making a load more money than me because let's be honest, how much was Neil Young making out of Spotify nowhere near frickin what Joe Rogan was and Megan Markel got paid a load of money upfront 10s of millions and someone Rick in episodes, so why don't you neck in and let people have free speech? And Allah could give a load of examples.

Pete Cohen 26:53
It's, you've chosen to speak up about that. Yeah. And I suppose it sounds like a really obvious question. But why? Because in speaking up about it, you also have been silenced. Right? So there's a few reads and you get people criticizing you and saying, Well, why don't you? Why don't you shut up? You know, you don't? So why do it?

Rob Moore 27:13
Well, there's a few reasons. The next thing I just wanted to say is, in addition to individuals trying to cancel the platform and silence, I didn't think it was rather Piers Morgan essentially got kicked off of Good Morning Britain. Yeah. Because he said he thought Megan Merkel's interview with Oprah was a pack of lies. He's entitled to say that as his opinion. And then she wrote in, of course, and then the threat and then anyway, he's come back stronger anyway. And you know, whether you like him or not, I think, whether you like someone or not, you should fight for their free speech. Because one day if you don't fight for their free speech, you won't have your own. And this is the thing that that people don't understand. So why have I spoken up about it? There's a few reasons. So number one is, I've been told over the years by my communities and followers and viewers, use your platform for good. You know, people occasionally say that to me, you know, in the voice of Yoda. Use your platform for good young boy,

Pete Cohen 28:15
I did have to say, I loved what you said at your event about heroes. And guides. You what you did say that, didn't you? Yeah, I absolutely loved that. By the way. We'll come back to that. That was that was a mic drop moment for me.

Rob Moore 28:31
Right. So I'm doing my best to use my platform for good. It by the way, be way, way easier for me not to I'm I'm an entrepreneur who helps people start and scale their business and get better financial knowledge. So every day three times a day on all my social media, I could teach you how to start and scale your business and subscribe to my podcast disruptors and buy my book money and buy my book leveraging come on my courses, I could do that all day every day, and I'd make more money. But I worked because it'd be a more clear message. But, you know, I have 1.21 point 3 million followers now on social media at the email addresses and the about 100,000 people who subscribe on my email app, the podcast listeners, you know, two 3 million people that I reach regularly now. So there's some responsibility there. Yeah. So topical, important issues that I think I can do good with, and I passionately believe in so free speech and make peace, not war. Even I'll even occasionally now have a little bit of a puppet someone I always used to have a rule don't criticize anyone. But what if there's people being absolute idiots and no one's criticizing them? And if I was being an idiot, I'd expect you to tell me Rob look, you know, I love you. But come on. I'd expect you to say that of me. So you're an example Meghan Markel, who the hell does this woman think she is? I don't know. She might be lovely and I might be Miss representing and if she wants to come on my podcast show I will. But like she went on Oprah and through the whole royal family under the bus, that interview with Oprah was very one sided. It wasn't really very balanced. She got paid what 30 million plus by Spotify, they've done one episode, she got a massive lump of money from Netflix, just that show, one of our shows that has been canceled. So who is she like, going off telling everyone what to do? And taking 10s of millions of people and coming in and breaking institutions of 1000s of years apart, whether right or wrong, who are you? And I feel like people like that should be held to account or do so every 90 do once or twice a year. And I don't make it personal. Yeah. And I always listen to the other side. And I never delete any of my comments. And sometimes my community teach me stuff that is work from home, I'm, like, too many people want to work from home, because of work from home for at least 80%. And meet people means do nothing from home. And like, if we're in prosperity, you know, if we've just had the biggest boom, ever, and everyone's making loads of money, and everything's brilliant, let's work from home for a bit, let's work a bit less, but we're not in prosperity. We've had lock downs, Brexit, COVID, wars, massive recessions, coming cost of living going through the roof. And yet all these people saying, like this is crazy Pete, on I read a study 3000 People 47% of them said they would threaten to quit if they couldn't affect flexible working, and what flexible working meant from them was working from home or wherever they want, whenever they want. So they could do things like take their dog out for a walk and start their second business. So you want to come and work for me. And you want to take your dog for a walk when you should be working. And you want to do your other business affairs. While you should be working. No, piss off, you're not doing that. So I've, I've hired more than 1000 staff, I currently have 100, just in my sort of training facility building that I have. And I look at them all on our look at where who works from home, and doesn't work from home. And not many of them do that do and most of them are not as productive. Now, there are exceptions to the rule. So I say to that person who works from home and works frickin hard from home, you should be pissed off with all the people taking the piss not doing any work from home and you should speak out against them, otherwise nothing changes. So why do I speak out on such matters? And this, you follow me on my Facebook page? I think it's more progressive, you can find or I speak out because if I don't, a lot of people won't. Number two is I'm pretty bold, and I'll say what's got to be set. Number three is just being honestly pretty fucking good for my reach. To be honest, it's like my brand has been growing and actually talking about these controversial topical issues and having a strong opinion and not being a wallflower has really grown. I mean, I've been getting 10 million views a week often on my Facebook rants from it. So there's some of the reasons why I do it. Now,

Pete Cohen 33:05
again, just looking for relatability in what you're saying it myself. And the first thing is I love and I thank you for the saying about doing good for your community. That was really nice to hear that to be reminded of something which might be seem really obvious. And you actually said something before, before we went live just about just being clear. Because if you're not clear, and you're influencing people, how the hell are they going to be clear. And if your message is kind of all over the place, then you'll be all over the place. I want to ask you a few other things. There's so many things I could ask you about. But I want people who listen to me if they resonate with you to go and follow Rob, I think Rob, you're one of a few people in the world, I'd say this is someone you want to follow. If you're an entrepreneur, you want to start and scale a business. You want to learn about money, you'd be the one I'd say this is the person you need to go and listen to. And I really enjoy spending time with you. I really enjoy just being in your company because you are someone you know who you are. You're very vulnerable with with your story. And you put it all out there on the table. And you're very consistent with what you say. And I do like the way you've kind of stepped out of that a little bit. Because there's something there's something that needs to be said. And if someone doesn't say it, then what happens? What's the resulting

Rob Moore 34:25
changes? Like,

Pete Cohen 34:27
it's gonna get worse? If it is speak up and say, Hang on a second. You can't say that. You can't do that. Yeah,

Rob Moore 34:32
I've been doing probably done 10 Live videos, just with my take on the war between Russia and Ukraine. Some of those are getting one and a half, 2 million views. And I used to think what's the point in me talking about that? I'm not, can't go on the front line with a gun. I'm not a politician. I don't really know what's going on behind the scenes because none of us do. This is the big wall of mainstream media who knows what's really going on but then I thought no, like, yeah, If you don't vote, you can't make a difference. And you think, well, there's no point, I'm not gonna make a difference because I'm only one vote. But if everyone thought, I won't vote because I'm only one vote, one vote, then nothing would change. So you everyone can make a difference. You can make a difference by donating 10 pounds, you can make a difference by doing a little video or writing something on social media that someone else resonates with and shares. So this is something I learned, I always used to think I know I can make a difference to start scale up entrepreneurs, I know I can make a difference in the business community. But anything outside of that, I don't really think I can make a difference. I don't I can make a difference. I can make a difference.

Pete Cohen 35:39
Well, you do. I mean, I know loads of people. But I worked with

Rob Moore 35:43
the in it. Yeah. But in areas I didn't think I could make a difference. Yeah. And I wouldn't speak out about them. Because I thought, well, it's not my lane getting your own. And I know this, I'm in the slow lane, the fast lane, the central reservation, the hard shoulder, I mean, all the lanes if it's important for humanity, because one thing that is obvious as we speak about it now, but how are you going about to start a business and scale a business and get better financial education? If we're in world war three? How are you going to be able to grow your business and your podcast, if you get banned on social media every time you open your mouth? If you get cancelled on the platform, you're not going to have to do any of that. And that's one of the reasons why I started talking out on these subjects. Because without liberty without choice, you've got nothing if the platform's lured you in, give us all your data. Here you go, we'll give you them for free. Right. We've got you now oh, by the way, you can't say that will shatter you will the platform you will ban you give you a 30 day ban. Oh, you're the ex president, we don't agree with you. We'll take we'll shut you off 90 million followers on Twitter gone. 90 million followers on Facebook gone. They don't have the right to do that.

Pete Cohen 36:45
So what do you think Elon Musk is going to do with Twitter them? Because he Are you a big fan of his, you're gonna get a I am a Tesla phone.

Rob Moore 36:53
So I am a fan of Elon Musk. I'm not a fan of Tesla's because I don't like the look of them. So I don't own one. Because I think that the Porsches, electric cars look a lot better. They're sexier. But just so you know, because you asked why I admire about Elon Musk is, is relentless. A work ethic, but be also finance ethic. Like, if you were given 500 million on the table today, you probably wouldn't take all of it, and chuck it into another business. But he did. Yeah. And he's done that a few times. And he takes big risks. And you know, that's why he's got big rewards. So I understand why he is at where he's at. I admire his risk threshold, I admire his vision. I think it's sad that Steve Jobs and Elon Musk, you know, maybe they don't have the relationship with it. I can't judge so much on Elon Musk. But obviously, Steve Jobs did not have a great relationship with his children. And I don't know how much time Elon Musk is able to spend with with his children. And sometimes when you're an obsessive entrepreneur, there's consequences where there's always consequences. It might be the relationship with the children, it might be your health, or whatever. And, you know, for me, I'm not prepared to make that sacrifice. So I could take bigger risks, and I could be worth a billion pounds, or I could have a unicorn company, but I don't want the cost. So I think there's other ways to do it. And so in that regard, people like Elon Musk are always going to be in pain. And there's always going to be that element of loneliness or isolation, because they're so obsessed. And that is the charm. And the downside of being an entrepreneur. What I like about Elon Musk is he seems to do things with good foundations. And with Twitter, it seems that he wants to make it into a free speech platform again. Now, what actually happens will remain to be seen. And of course, that's, that's quite a disruptive thing to do in Twitter, because it's banned a load of people. And he's got a load of bots and fake profiles. So he's gonna have to go in there, and he's gonna have to get rid of some people, he's gonna have to change a culture and a lot of people aren't going to like him. And you might have a big dip in share price before you have an increase in share price. But if he does what he says. So I've done quite a lot of videos about what Elon Musk has done again, they've got millions of views. And one of the things I really loved that he did, were actually two things. The first thing was he gave Ukraine, the internet with the Starlink connection. And all these people bitching and moaning about billionaires and Elon Musk. How many internet connections did you put into Ukraine then? You know, Mrs. Critic, Mr. Critic, that would be none. Elon Musk actually puts his money where his mouth is, he actually does things. Well, I also liked about that. was, he responded to being tweeted by someone in Ukraine, which basically said, while you're living a comfortable life, we're basically at war here help. And he did. And he got it done 24 hours. So I really liked that about him. What I liked even more. And this is, according to him

Rob Moore 40:18
is he was approached by some governments to try and use Starlink to cut off information for Russia. And he said, I'm not doing it, because I believe in free speech. So that made me trust him with his Twitter move. Otherwise, I might not have trusted him so much. Social media needs free speech and social media needs disruption. Because it's too easy to bully is too easy to troll. I'm so glad I've been wanting the trolling rules to change for years. I'm new Caroline Flack, I was we were an inbox, we were messaging on inbox. You know, I was trying to help her, you know, weeks before she committed suicide. And there's way more to it than just trolls. But I'm so glad that rose in trolling and online abuse need to fucking change. This is where more intervention needs to happen. And it is happening. We've suffered defamation for years for people just talking shit with no basis of facts whatsoever. So you know, we need some intervention. But we also need, we need that line clear, free speech. beyond it. So there's too much canceling there's too much shadow banning deep platforming control of social media and mainstream media. And I've said for years, social media needs disrupting, and I thought a new channel would come along like rumble or getter or whatever. But actually, it turns out that surely, like a knight in shining armor heck on here comes Elon Musk and buys one of the biggest ones. So but he's got a follow through now, because it's not a it's going to be an easy job. Because Facebook and Instagram and Tiktok and YouTube are just going to roll over and you were all good for free speech. Now, don't worry about our advertisers who spent billions with us.

Pete Cohen 42:03
Yeah. You know, so from everything you've just said, I just want you to know that my biggest takeaway so far, has definitely been to know what you stand for. And when when, when I came in emceed your event the other day, and I was really brutally honest, in a room full of people about, you know, where I am in my life right now, in terms of my relationship to, to money, your answer was really interesting. And I really took something away from that, that I've been focusing on a lot, which is again, well, if you really know what value you bring to the marketplace, and you really believe in that, and you stick to that, then what you have will grow. And I think that's what I really get from you. And I because this podcast is about, it's called Future Self. So it's like, if you want to create a future, should we talk

Rob Moore 42:51
on your subject, then?

Pete Cohen 42:55
Well, no, I think we have I think part of the key thing is, you got to know what you want. You got to know you got to know yourself, you got to have that inquiry, you've got to look at yourself, and everything about you tells me one thing that you are looking just to get better, you want to be better, be better, because it feels better. I would imagine also, to ask those questions that a lot of people don't always ask of themselves.

Rob Moore 43:19
I think you've got to know what you want. But don't beat yourself up if you don't, yes, yeah, looking. Yeah. Because, you know, not every kid is like our friend Ron, you knew what we wanted to do from a very young age or like Rory McIlroy in Rory McIlroy, you knew he wanted to be a, you know, a golfer age two, or six or whatever. So, yeah, you've got to know what you want. But I wrote a book called start now get perfect later. Yeah, because I was coaching someone in the car on the way down on the phone, and he wants to do mentoring. And the thing he wants to mentor on he's been doing for years. And he's like, all I know, I got a write up, of course, and everything else. But I know that that's just getting me stopping me from starting, but I'm scared. I don't have everything written. I won't start. But the paradox, the irony is I haven't started. So sometimes you just have to start as well. And you have to just look as you go. Like, if you'd lost something in the house, you didn't know where it was, you wouldn't stand in the corner, go, I've lost it. I don't know where it is. You just start looking. And you wouldn't know where it is. I have a look under this rather interesting looking table you own. And you start looking and you could be hot or cold, you don't know. But in the end, when you've gone through the whole house, you'll find the thing you've lost. And so it is with what you want and your life's purpose and your mission and the business. You want to start and everything else. Don't wait to stop. It's always too late to wait. It's never too late to start.

Pete Cohen 44:44
So, I mean, this is talk about one more thing. So when we talk about the future, I'm intrigued by who you are. And I listen and I'm always trying to work out. How do you do what you do? And I know you're really in to art and drawing, and you still do painting or drawing.

Rob Moore 45:05
When I did my I made my NF TS didn't know, which is art again, because I made them as physical art as well as images drawn for a long while actually or painted much. But yeah, I mean, I love art and creativity and anything like that,

Pete Cohen 45:18
because I asked you the other day about your relationship to the future. Because when someone comes to you with an idea or business idea, you seem to be able to see where that's going to go. Right? Because you you don't get involved in things. If you can't see where they're going to be in five or 10 years. Is that right?

Rob Moore 45:38
Yeah, I mean, people say these things about my ability to read a situation, but I don't really I'm not very good awareness of myself outside of myself. Like we were talking today, and I can see instantly where you can make a lot of money. And that's because I'm in that industry. And

Pete Cohen 45:57
is that instinct, or is that also your ability just to through experience?

Rob Moore 46:02
Well, I think that link to because I think you build instinct through experience. Yeah, like if you're in martial arts, and you see someone's shoulder move slightly, you know, that's the start of the punch. But if you're not in martial arts, you don't see that punch until it's hit you on the nose. So I think instinct comes from experience it, there might be other more human qualities like I believe with things like facial expressions, every human being is born with all the skills to read everybody's facial expressions, you just got to trust yourself. I think that's just you can just tell looking at someone's lips, slight, slight movement. You know what, what their emotions are. So when it comes to reading people's emotions, I actually think most human beings are terrible at hiding it on their face, and we can all read each other. But when it comes to instinct of an industry, or a business or profession or a passion, that's gotta come with experience. You've got to do that, to build that intuition. So they're kind of linked in that regard. Yeah. I mean, I've been doing business for 15 years, but I've done in 15 years, maybe what other people have done in 40 years. Well, I know that because I know people have been in business for years, and I've done half what I've done. So

Pete Cohen 47:17
so let's let's wrap this up on them. Dr. John Demartini. Again, that's some you know, you have introduced me to a lot of people have to give you great, thanks to that. So Dr. John Demartini Naveen Jain, who's become a good friend as well, Matt, Fidesz, who's of that

Rob Moore 47:34
makes me feel really good. By the way, I really like I love really interesting people. And it feels nice to connect other really interesting people to other because you connected me to run other examples. So it's a reciprocal arrangement. Yeah. Yeah, it makes me feel good that you say that.

Pete Cohen 47:50
It's good. Because I think that's one of the things that Napoleon Hill spoke about all those users to my mastermind, and the hero of the go, getter is gone. It's the hero of the Go Giver. How can I help? What can I? How can I serve you? What do you need? And I know I've asked you that question a few times. And you've asked me that question is Oh, you didn't crack your watch there? No,

Rob Moore 48:10
no. All right.

Pete Cohen 48:12
So Rob, as we wrap this up, what's the best way for people to kind of follow you and get involved with what you're doing?

Rob Moore 48:21
Or so I have the podcast disruptors. So obviously, people are listening to podcasts here. So that might be where you'd want to start. If I was to pick a book, it would probably be money. I've written quite a few books, but I'm going to start with money. Because I, I'm told that's probably my best work. And then if I haven't

Pete Cohen 48:42
read it, okay, and I'm gonna, after we finished, I'm going to order a copy of it and read it. That's my one of my takeaways. Sorry, I haven't read it, but I will. I attach

Rob Moore 48:52
no meaning to that. Because here's the thing I could get really offended, you haven't read my book, I'm on your podcast, I haven't done your research and read my book, or I could attach no meaning to that. It might just be that you've read all my others or opportunity. Yeah, there you go. So listen to podcasts. I'm glad I practice what I'm preaching and I don't attach, don't attach meaning to the things you don't need to attach meaning to, especially if that meaning is a negative influence in your life, because there's enough external negative influences, isn't there? Yeah. You're experiencing, you know, you've had, you've had many difficult challenges in the last few years of your life that you can't do anything about that. That's circumstance that's external. So the last thing we need to do is to create a load of them internally as well. So back to the start of what we said about the show is, I'm practicing attaching less meaning to things unless they're about my mission. I often get staff come to me and you know, there's conflict and listen to this staff member Oh yeah, that doesn't seem right. And then you listen to this staff member, then well, wait a minute, I've changed my mind. And it prepares individuals can be very good at convincing you of a one sided argument. Whereas imagine if you attach no meaning to a situation and you just listen to the facts that were there, imagine if you went around life, just seeing what was there, not what you're creating meaning on. So it rained for the first time in a while this morning. And My instant reaction was, ah, is raining. And then I thought I didn't clean my car for a while. So that's good. I actually thought I was driving I'd forgotten I got my driver peed to see my car. Absolutely filthy. Wow. Well, you know, the rain is going to wash my car. That's nice, save me a week's worth of getting the car washed. And, of course, the rains good for the greenery and everything else. And why do we instantly have to mean it's a bad day, because it's raining, we create that meaning as soon as we see the rain. What about if we're grateful for the rain? Like, if you went back through 1000 years, Pete, you could average out how many sunny days and rainy days there were forget the cloudy ones, there might be 112 sunny days, and 112 rainy days on average over the last 1000 years. So it's a rainy is one of the 112 Rainy Days today, if I do a bad speech, thankfully, don't do so many bad speeches anymore. But because you know my style, I'm quite disruptive. Occasionally my star means I'm going to bomb. And so in my mind is our this is one of those. This is just one of those, just one of those that this particular audience didn't gel with, it's not going to stop me being me. But don't make it mean, I'm not a good speaker. Make it mean that this was just one of those like, Liverpool, they've lost two games this season. It's not a lot. But when they lost that game, they didn't lose another three. It's just one of those two. So I think I'm practicing this attitude whereby if things happen that aren't great, or my brain starts to attach some really bad meaning to it just yet. That's just one of those it means nothing. It's just what it is that

Pete Cohen 52:22
I absolutely love that man's search

Rob Moore 52:24
for No Man's Search for nothing. And search for nothing.

Pete Cohen 52:28
You're going to write up, you're going to do an article on that. Yeah, but that is just blow my mind. Because I think I don't know, if I'm the only person that loves the idea of you don't have to attach meaning to it, you can let it be what it is. It's the meaning that you choose to give it it doesn't have to be the meaning that someone else wants you to have.

Rob Moore 52:47
No is the meaning that you're attaching serving you. Because it often isn't is it nourishing me. Yeah. Because if it's debilitating, you depressing you worrying you, making you anxious. Remember, it's all imagined. Because there our reality in our head is not our reality. Yeah, it is our filters. So it's imagination is not reality. It's all imagined. So if everything's imagined anyway, why don't we start choosing better imagination? And why don't we start choosing better meaning I could leave this house and go. Pete thought I went on a bit on that podcast and didn't really answer a couple of his questions. And, or I could go, Pete Absolutely loved that podcast. And some of those points he I made are gonna be whizzing around his brain for the next three days. Definitely. But the thing the point is, I can choose either one of those meanings.

Pete Cohen 53:46
Yeah. Well, my my coach, when he was alive, he was responsible for basically saving Hannah's life first time around, because when she was diagnosed with a brain tumor, I called him up and he said, find people that are still alive with the same brain tumor, find out why. And then he said, Ask her what she's going to do when she gets better. I didn't ask her that question for three years. And then when I did, she started crying. And the reason she was crying was she didn't think too far ahead. And I think a lot of people don't really think too far. They don't really think about the consequences of or even daring to dream about the future they want. But I'll never forget one thing he said he said the nature of the human mind is the mind plays tricks on you. You know, in Buddhism, they call it dukkha and Hinduism, they call it Maya. And I really appreciate again what you said just it's your choice. You can you can choose what you make of, of your thoughts and ultimately, you can you can do what you want.

Rob Moore 54:45
Your is your podcast called Future Self. Yeah, your future due to self future self. What does that mean?

Pete Cohen 54:52
It for me it means that there is a future self that you're going to meet that person. And I remember this all came about when I read a quote with someone said, Hell is coming to an end of your life and meeting the person that you could have become. And I know who that person is, I believe I know who is I never used to. I knew my past and I wanted to be move away from it. Now I have a relationship with my future self. And I listened to my future, I'm guided by that person.

Rob Moore 55:19
How do you have a relationship with your future self,

Pete Cohen 55:23
I just believe that that person is already exists is already there. It's already living the future

Rob Moore 55:27
life and you create it. Yes, future. So and I don't think

Pete Cohen 55:31
too much about what's happening in the future. But I do sometimes I'm more thinking about what my future self would do in this situation that I'm in right now being here with you, rather than listening to a narrative that I might come up against about about some sort of nonsense, or it's just a way of seeing through things. And I'm massively challenged by that right now with the situation with hammer to see that there's something beyond all of this. And I, I liked what you said about, you know, that you attach meaning to it. I also like the idea of not attaching meaning to it. And just being in the experience and seeing what happens. It's kind of that fine line between wanting things to happen and letting things happen that there is a meaning to this that I maybe can't make sense of right now. And I don't even need to make sense of it. But one day, I'm sure I will. It's life is a fascinating thing. But when you're curious about it, which you quite clearly are and you want to better yourself, and you want to contribute. And it makes everything a little bit more interesting, inspiring. So the birds of love this podcast. And Rob, I really appreciate you coming down today and getting this out there. And I'm interested to see, guys if you if you take anything away from this podcast, and feel free to let us know reach out to rob follow Rob. How many episodes of your podcast,

Rob Moore 57:07
our 800th anniversary was yesterday. So we we published Barry Barry Barry's interview, you know our event? Yeah. So yeah, the 800th episode of disruptors was yesterday. Yeah, yesterday. Obviously, you're listening. And it's yesterday, but it's actually not yesterday, but it's yesterday.

Pete Cohen 57:29
Thank you so much, Rob, I really appreciate it. And we'll definitely see you again, in the future,

Rob Moore 57:36
My future self

Pete Cohen 57:59
Thank you so much for listening to the podcast, we really appreciate you. And we've only just got started. Another six years is just around the corner. We are committed to helping as many people create the future that they want. And all you got to do if you want to enter into this competition, we've already said it to say again, take a screenshot of this podcast, follow us. Send us that screenshot on Facebook Messenger, Instagram, however you want to send it to his LinkedIn, email, send it to us when we see it. We will put your name in a hat and if you win, we'll pick it out. You will win six months of coaching with me just by entering we're going to give everyone free access to my confidence masterclass. Thank you so much. Once again, we love you all. Have a great day. And we'll see you soon. Goodbye