Pete Cohen has been helping thousands of people lose weight and keep that weight off for over 20 years.
He is highly qualified in many different areas of psychology, personal development and health and fitness.
All this, coupled with his personality, means Pete has changed the lives of thousands of people worldwide, and he continues to do so.
He has professionally impacted on the lives of thousands of individuals, including business executives, professional athletes and the everyday person.
He is the author of 17 published books, several of which have been bestsellers across the world, including Habit Busting, Life DIY, and Sort Your Life Out.
Putting on his phobia - busting hat, Pete has recently appeared alongside Piers Morgan and Susanna Reid on Good Morning Britain, helping people overcome their spider phobias.
He has also presented his own show on TV called The Coach and was the resident Life Coach on GMTV for 12 years. Amongst many other television appearances, Pete co-hosted a diet and fitness show with Fern Britton, called Looking Good Feeling Great!