15 Mar, 2022

#199 Living With Great Intentions


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“We might neglect our future selves because of some failure of belief or imagination.”- Derek Parfit

Who do you really want to become? Are you satisfied with who you are right now? Do you identify with your future self? Or is that person still an unknown version of you? 

In this episode, listen as I break down how identifying who you want to become is the key to getting the life you want; a life that is lived intentionally, a life that we are all meant to live. 


✅ Living with intentions means that you have a relationship with your future self. You identify with who you will become. 

✅ We are driven by pain. If we feel bored or uncomfortable, we seek something that will give us instant gratification that often leads to vices and bad decisions. 

Some important stories in the episode:

✍🏼(7:22) Sharing testimonials about the Mi365 30-day Kickstart Challenge.  

✍🏼(12:34) Dr. Benjamin Hardy shares about prospection
✍🏼(13:49) Dr. Meg Jay shares how our brains think about our future selves, similar to how we think about strangers. This is where the empathy gap comes from. It’s hard to care for the version of ourselves that we haven’t met yet.


Do you feel that you are not in control of your life? Are you ready to live to your fullest potential?
You can take back control of your life. Join the Mi365’s Stop One Start One Challenge now.

You’re going to get seven masterclasses plus a whole load of extras:
1. Who + Why + How = Success
2. Roles and Goals
3. Accountability Mastery
4. Habits 101
5. Maximise Responsibility
6. Thinking Your Way To Success
7. Grit And Resilience

I’m excited to help you be the person you want to become.

Click here to join! 👇🏼👇🏼👇🏼

Stop One 🛑 Start One 🟩 Challenge

Excited to hear your thoughts about this episode.


I help everyday people achieve their goals & dreams!   Helping and coaching people in my expertise. And it is VERY satisfying to change people’s lives so they improve and change their health, finances, relationships, confidence, and mindset.

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About Pete Cohen: Pete Cohen is one of the world’s leading life coaches and keynote speakers. Hundreds of thousands of people from all over the world have been motivated and inspired by Pete’s presentations. He has professionally impacted the lives of thousands of people worldwide, including business executives, professional athletes, and everyday people.  Pete focuses on the importance of closing the gap in our lives between where we are and where we want to be, both personally and professionally.

It’s then all about coaching you to remove the obstacles that are in your way and helping you install the habits of success.

Pete is the author of 20 published books, several of which have been best-sellers across the world, including Shut the Duck Up, Habit Busting, Life DIY, and Sort Your Life Out. He has also presented his own show on TV called The Coach and was the resident Life Coach on GMTV for 12 years.

Pete Cohen  0:00

Happy beautiful day. It's Pete Cohen. It's the Future Self Podcast. Today's podcast is called Living with Great Intentions. I'll see you after the theme tune. Greater things that are stuck in my mind

Pete Cohen  0:32

Greetings from my happy beautiful day. Thank you so much for joining me for the podcast. I'm super excited to be recording this. We actually have a live studio audience with us today which I'm again excited to have people here listening in the background and just being a part of of what we're doing because I don't know what you're in the business of doing. But I'm most definitely in the business of being the very best that I can be. I mean, it might sound like a cheesy outline. I just want to be the best that I can be. And I've been saying that for years, but over the last couple of years, it's become a lot clearer as to what exactly does it actually take for a human being to become the best version of themselves. I mean, look, ultimately, there's only one destination that we're all heading to. We all know that that's that's where it's all going. I'm not sure we can change that at this moment in time, but we could definitely stick around a bit longer. And we can definitely be happier, more fulfilled more successful. There's no There's no question about that. But I'm as fascinated about the human condition. Now as I ever have been, you know, I am a coach. Everyone knows that, you know, the role of a coach is quite simple. Someone comes to you because they want something. And what I've learned over the years is what most people want. What they think they want is actually what they don't want. Very few people actually know what it is that they want, but more importantly know who they actually need to be in order to get what it is that they want. So what I want to do today is really just set out what we're doing right now because the only reason I'm doing this is to inspire you wherever you are in the world. I'd love you to enjoy listening to this podcast so that at the end, you maybe take something away that will enrich your life. We know that people they don't people don't really change when we when we tell them what to do. You know, I think there's a rebel. Inside every human being when you say do something. Ultimately they're rebel from it eventually. I mean, children, if you tell them to tidy their room, it's unlikely that most of them would run upstairs and start turning. There's a rebel inside them. Often when people come to us because they've got a problem and they're in some sort of pain, some sort of discomfort. And I remember all those years ago 1989 That's when I really officially started making money in the business of helping people as a personal trainer, and people would come in why? Well, 98% of them were in pain didn't like where they were, they were uncomfortable. They were overweight, they knew what they didn't want. And this is one of the most fascinating things I want to share with you straight away. Just take a moment to think about this. I think deep down we all know we all know what to do. Because there are many times in our lives where we've behaved in a way that improved our life because we were in pain or discomfort. We know that So a classic example would be if someone was overweight or they you know, they were told they've got a serious illness and you know, one of the ladies I've been working with for some time, she was told you know if you don't basically improve your fitness if you don't improve your lung capacity, you're going to die. Or you know you're not your life expectancy isn't going to be very long and don't expect to have a great quality of life so that that kind of wake up call made that person decide to then go out and do something about it. Which is amazing. But what and she actually has gone beyond the point of getting out of pain and got comfortable for her that was the starting point of all achievement, to the point where you get comfortable because then for me, that's where it begins. The point I'm trying to make here is I think all of this deep down we know what to do. We've done it in the past. So someone's overweight, something happens. They do what is necessary, but then what happens they just get comfortable and if we can wake up to the reality that being comfortable is killing people. Because when we feel that way, most people just settle. They settle for what they know or they settle for who they think they are. So it's interesting that for me a year ago, almost to the day my mum died, and it happened fairly quickly. She was diagnosed with lung cancer. My mum was a huge inspiration to me. She, she, she just I mean, it's hard to articulate everything she did for me but in essence, she always showed me that there was an answer to everything. I saw her the way she behaved with me and my brother and my father and everybody else. She would stay up all night she would always be thinking for solutions. He was a pretty good warrior as well. But she was also a warrior. And I firmly believe if she hadn't have taught me that my wife wouldn't be here. I really do believe that. Because when my wife was diagnosed with a brain tumor, and she was told, you know, you've got 18 Or they told me they didn't tell her she's got around 18 months to live. I honestly

Pete Cohen  5:21

you know, I believe if it wasn't for my mom, there's no way I would have started looking for alternative solutions. Most people just settle for what they have. And when she was diagnosed, I remember the day I remember exactly. The registrar in the hospital, called me with my mom. I was in the kitchen and I remember my mom telling me that she had got lung cancer. And I remember that point. I remember that moment of just going into a massive shock. And my body literally just shut down. I got very, very very, very cold that it was it didn't take me very long to think okay, I need to do something because she didn't want to see me because of COVID So I just thought I'd do something. So I created. I was going to do it anyway, I was going to create this 30 Day program. I've spent as many people know, I've spent years writing books, creating programs, doing all of these things to really help people. The weight loss program I had was bought by a medical insurance company in 2003. You know, because I was really good at getting solutions for people but it was only a few percent of people that would engage with what I had. And the ones who did engage the majority of them would get the results they want so I've I've written books on habit that all revolves around the same thing. Life Life and helping people be happier, more fulfilled, more content, whatever it is they want to achieve. So I thought you know what, I've got to do something. So I created a 30 day program. It's absolutely free. We've had 8000 people sign up to the program and only 2.8% of people completed that program and the results that those people got was just incredible. I mean, literally it kind of blew me away. I was like this is really working but I was just like frustrated because only 2.8% I thinking why what's going on here. And as a business as an organization, Mi365 We exist to help people get their minds right, Mi365 to do a 365 so you know you do a 360 but you go beyond the 360 to the point where you don't go back to where you were before and my is my intentions. We want to help people deliver on their intentions. Right? And I've been doing some more work on this recently and the word intention, as many people know I love words and if you actually go look at what the word means, it means that which is intended such as an aim or a goal, a cause an explanation or justification for an action or event. The faculty by which a person decides on and initiates action, the power to act without constraint, necessary necessity or fate, the thing that one desires or ordains the future destined for a personal thing, a strong belief that someone something will happen or be the cause of vigorous or determined attempt. And then I love the word intending which is a calculation of foresight or deliberation, intentionality. I love that. Isn't there nothing better than when a human being says they're going to do something and actually do it? You know? It's such an incredible conversation to have. But here comes the first bombshell I want to drop here. I do believe that most people are living a future that they don't really want. You know, that might seem a bit harsh, but I do I just think that most people are living a future they don't want if you could show them the future and say, Hey, listen, I'm going to show you how this is all gonna turn out for you. Right? Yeah. I think a lot of people would go well, I don't want that. But it's our view of the future. And this is where I want to this is why we created stop one start one we initially called it start one stop one. And then a few people that we work with. Just basically said Hang on a sec. I don't think that's a good idea. So gentleman called Thomas Brosnan, who's a psychotherapist and addiction therapist. He was like PE you don't want to call it that. And I was thinking well, I like the idea of starting something and stopping something and he was like, no, no, no, he can't start anything without stopping first. You know you don't want to plant the seeds. You got to pull out the weeds. You got to look at your life, first of all, and some people don't want to look at their life and look at themselves and look at Hey, how do you feel about where you are right now? I didn't like that question when my coach for 16 years used to ask me that. Because it made me look at myself and I didn't want to look at myself. I didn't want to look at how I was thinking and feeling. But I realized that that was a choice. Everything is a choice, isn't it? At the end of the day for most of us most of the time we choose how we think how we feel. But what will be your greatest achievement? Is it possible that your greatest achievement will be

Unknown Speaker  10:00

who you become?

Pete Cohen  10:04

So a couple of months ago, I thought I'm not happy with these 2.8% I want 30% I want 30% of people who engage with what we put out into the world make progress. My ultimate goal is that we have hundreds of 1000s Millions of people who look at themselves in the mirror and say I did this. I got fitter. I got healthier. Look in the mirror and say I improved the relationships with myself and the people around me. I improved my business. I improved my wealth and my work I did it. I want people to own what they do. There's nothing more exciting than that. But we have to start off with looking with where we are. And looking at what is my kryptonite. What is it that holds me back? And as we stop and realize that the reason why we do most of what we do is because we're in pain, you know human beings are almost in some sort of bondage in their own mind. And if you've spent as long as I have talking to people you realize that it just realized, wow, there's a lot of people struggling here. I've just come back from Portugal in Spain working with some top young golfers from the United Kingdom. And it's really evident to me that they've got some challenges and one of their challenges is who they think they are. And what got them here isn't going to get them there. But where is there? This is again it just becomes even more interesting. You think Well, where is there? Well there is where you choose it to be. We do everything for the future everything. Right now what you're doing today even being listening to this you're doing this for because there's something in it that you want to listen to that. Maybe you'll be able to use in some way, shape or form that will make your future better. But it's our view of the future. And I just want you to listen here to Dr. Benjamin Hardy talking about prospection.

Unknown Speaker  11:59

There's a concept in positive psychology that's pretty much changed how a lot of psychologists view everything about people. It's called prospection. And what the idea of prospection is, is that as human beings, one of the things that makes us fundamentally different from all other species is that we have the ability to think about and imagine our future. Not only that though, whatever you see for your future, your future self is the thing that drives your current self more than anything else. Whatever you see for your future is the thing driving your your views your identity, your behavior in the present. This is why hope is so powerful. If you have a hopeful purposeful, exciting future, then what do you think that does for your present? It means you're motivated, you're

Pete Cohen  12:39

exciting you you're clear, you're intentional. And that's the challenge, isn't it? Right now for us to be hopeful about the future we can all say well, it's there's too many things going on in the world. But ultimately, what can we do? What can we do with what we have and with the students? I'm making them aware of Look, your view of the future doesn't go very far. You don't have empathy for the person that you're going to be because you don't know that person your view of the future. I mean, think about it when you were young. When you were 1011 1213 1415 Maybe when you were younger, someone said what do you want to be when you grew up, and you had an idea of what you wanted to do or who you wanted to be? But then when you were indoctrinated into a system that doesn't want you to think too far ahead? Doesn't Want You To dream doesn't want you to use your imagination wants you to take in information that you have to remember and then regurgitate and never never use again. Rather than us thinking about, really what is it I want to do who is it that I actually want to become? And with these students, I'm making them realize that your view of the future doesn't go very far. So you just keep being who you think you are. And your personality really is. Who you choose to become. And most of them are just choosing to become who they are right now. And this is Meg Jay, who's a clinical psychologist just look at listen to what she says about our relationship to our future self.

Unknown Speaker  14:00

So philosopher Derek Parfit said, we neglect our future selves. Because of some sort of failure of belief or imagination. So I'm going to say that again, because it's really important. We neglect our future selves because of some sort of failure of belief, or imagination. But that's a problem because research shows that our brains think about our future selves, similarly to how they think about strangers. And that's where the empathy gap comes in. It can be difficult for us to care about a version of ourselves that we haven't met yet. Yet. Research also shows that if we find a way to close that empathy gap between our present selves and our future selves, we start to think more about what we could do now to be kind to ourselves down the line.

Pete Cohen  14:50

And again, what happens is that most people are just listening to their present self. Most people are just living in survival mode. And when there's too much pain in survival mode, we often behave in a way that that if we kept behaving in that way, when we got out of survival mode, and we got comfortable, and we just kept going. That is where the breakthroughs come. That is the law of compounding. That is the law of aggregating and that's why we created the stop one start one. And we've been testing it because we didn't want to put something out there before we tested it. And I've got a few people here with me that have been a part of that journey, and I want to hear from them in a moment. You don't just have to hear from me because my goal is very, very simple. It's to help you look at your future and look at the person that you want to be. This is what step one, step one is about step one, step one, it's about your ability and you do have the ability to form a relationship to your future self that goes beyond a week, a month, six months, it's up to you a year, two years, three years, five years. It's up to you. I heard someone say years ago that HAL has come to the end of your life of being the person that you could have become. So we're excited to help you get involved in this program because the program will help you identify that person and then we will teach you coach you train you support you in pursuing the person that you're going to become. When I entered when I introduced Steven Bartlett, who many of you know is one of the most young successful entrepreneurs in the world. And then he said he knew who he was pursuing when he was 15 he knew who that person was. Ghandi said to be the change that you want to see in this world. We'll help you identify that person. And then we will help you work out one thing you want to stop and one thing you want to start and help you then every time you behave in that way. You get a coin. You stop investing into your future self and you get capital. Let's hear from a few people that have been using this program. Let's start off with David David Baker. How are you David?

Unknown Speaker  17:06

I'm absolutely outstanding. P Great to be here today.

Pete Cohen  17:09

Yeah, well thank you. First off, so just tell us what have you gotten out of the stock one stock one so far?

Unknown Speaker  17:17

Well, first of all, I mean, the kickstart course you did was life changing. I really was it really boosted me into getting getting in touch with my future self but then you told me about about the stock one start one of course, I was curious, you know, Cannon app really helped me develop myself I mean you know, I'm all about personal development and positivity, you know, can this really do anything? But you know what, I tried it and quite frankly, this app has been revolutionary in my daily habits. It has, you know, I know who my future self is going to be and this app is really helping me chip away at getting to that place because I can put in my stop intentions, my my stops, like procrastinating and you know, being distracted. I can put that down into the app. And I'm reminded every single time it's like if I'm getting distracted like hang on I've got you know, I've got to say I'm doing this because you know, because of the app and also, you know, when I start one they that has really been just like, boom, you know, my first start was to put out video content every single day you know, and as you know, it's kind of difficult to put out video content, but you know, because I've been on the app for quite a while now testing this 63 days in a row 63 different days worth of video content going out. You know, and I know put it down to you know, I'm saying what I'm going to do and I'm going to do it and this app is helping me do that. I'm also meditating more now because of this. I'm reading and researching more because of this app it I am feeling rewarded for the things that I say I'm going to do and you know it's affecting other areas, you know, like time management is so much better for me now because I can I can block out hey, I've got to do this today. So I've got to fit it into this time this time. And I'm loving it PT is helping me being consistent in being consistent. And I love that and I love this app. And you know, I'm going to say if you're not on this app, if you don't sign up for this app, you really, you know, it's not because you're not going to it's going to help you just be better be the better version of you because, you know, it's helping you with your daily intentions. So, you know, thanks for putting this out there. You know just please sign up for this. It's wonderful.

Pete Cohen  19:50

Well, I must just say that I'm looking at your video content now on Instagram and I can see you know, some of your videos are getting significant numbers of people and being consistent or being consistent is is really where the magic SAP and I'm really distinct. It's hard I think sometimes to put into words what who you're becoming as a result of your investment in yourself and I really appreciate you being a part of this this beta test but you know, today's the day where this is going live and this is seven pounds a month and for the first two weeks, it's absolutely free. And you get the Kickstart program as a part of that as well. Because one of my goals is that with this with a Kickstart program that a lot of people over that that's the over the 30 days make that their start, we'll get more people through that program. I know the impact that that program had on you. So I want to thank you David for just sharing a little bit with us today. I do a really, really appreciate it. Let's hear from Christine. Christine. Good morning to you. How are you?

Unknown Speaker  20:56

Good morning. I'm improving. I'm having my coffee.

Pete Cohen  21:00

Good. Good, but just can you just tell us a little bit about your experience of using the start one sorry, stop one start one program.

Unknown Speaker  21:10

Yeah, so I think start one start one at the beginning. I I can't say I did it wrong. I suppose it did it my way. But I separated my two things. So I had like 15 minutes between them. And I had it I wanted to get myself to bed earlier. I wasn't going to bed early enough. I was sitting on the computer to 10 Half 10 at night or on my phone the same thing and just not stopping work. And it didn't work. Because as you I think said like you for me. You have to have both of them at the same time. You know when I lost all that weight two years ago, I wasn't going to lose the weight if I didn't put some other habit in place. So to be able to stop something, certainly for me anyway, I have to replace it with something. And I don't mean necessarily another habit that becomes too ingrained that at the negative impact but yeah, I did this get off your phone at I think it was 1015 and get into bed by 1030. But it didn't work. So I reassessed after a month and I changed it to the same time. I gave myself an extra I think half an hour because realistically just quarter past 10 It like doesn't work for me. So now a quarter to 11 every night. Oh and I changed the sentiment from and this was actually influenced by case kick gave me a great idea. I won't talk about what Katie because she will tell you herself I'm sure but Kate actually created something that would give her a dopamine spike. So I thought about it like that. What will give me a dopamine spike to attract me towards my start one and it was reading books. So then I changed this to the same time so that I'd start something when I was stuffing something that was exciting that would make me motivated to do it. And I decided to commit and I think that's really important that I needed to make the commitment to myself to set my intention but also fulfill it and now it's working really well and my head is no longer getting sore because as you say peace. You know, we do a lot from pain. And I was getting the beginning of my grants because of overworking over commitment. So now I'm starting and stuffing at the same time replacing something old that wasn't good for me with something new, which I really enjoy and are motivated by and it's working very well and I'm thoroughly enjoying it. So thank you. I mean I'll start on top of it like that's just

Pete Cohen  23:58

well you did you will want it the 2.8% You know who finished that program. Thank you for for sharing that. And I I think for those of you that listening to this, you can hear that kind of self inquiry, wanting to take responsibility yet wanting to be in an environment that supports you wanting to be coached, but ultimately wanting to be in the driving seat. So this program definitely isn't for people that want someone to do it for them. This is people that want to be able to go out pursue the person they want to become create capital be able to see the coins that they're creating in terms of their investment, what greater investment is there into the person that you're going to become. So thank you so much for sharing that. I really do appreciate that. Let's actually hear from from Kate. Kate. Good morning. Thank you for joining us. Tell us a little bit about what stop one start one has done for you.

Unknown Speaker  24:50

Yes, good morning. Good morning. Um stop on start one. It's it's just changed the game a bit for me i i was probably always shall be the kind of person who who likes to have a if you like a checklist so I describe myself as a streaker which is that does not mean I take my clothes off in inappropriate places just that what I do is I build streets. So I've always done that. I've always had that mindset of you know, can I do 100 Days of Yoga can I do 150 Days of Yoga? How many days can I journal without a break? How many days can I hit my step target? I've always been doing that. And I've been hunting for well forever for a habit tracker that actually helped me with that. So when you started talking about stop one start one and I started thinking oh, okay, so maybe there is something that we can do here with an app. And then I don't know quite where the idea came from, but the idea of actually making it a game just really changed things. So I I still have my my offline checklist if you like it the things that I want to do but what I use stop on start one for is the things I don't want to do. So addressing habits around my eating behavior, it's I always was off the tendency to sit with a TV going sit and eat on my lap. And I just chose those stop ones that made that picked on the bits that I found uncomfortable but knew I needed to do such as eating at the table, not having distractions while I was eating. And because you get a little reward every time you do it. And because you're competing with others and want to be at the top of the leaderboard the whole game side of it really works. So I've been choosing as I've been rewarded with an extra stop or an extra star. I've been choosing things that I am resisting doing. And because I'm doing those things I'm making progress that I hadn't been making before. And also feeling ready every time you get to. So every time you get to 30 days you're given another you're given another start or stop that you can get to play with. Every time I get another one. I'm thinking right what can I choose next. That will make it just a bit of a take me a bit further, but he's just a bit more uncomfortable. And each one each uncomfortable thing is pushing me forwards and propelling me forwards. So it's it's just changed. It's just changed how I'm showing up for myself. I think he's probably the easiest way to describe it made a huge difference.

Pete Cohen  27:59

Well, look, first off, thank you for sharing that. And I really enjoy listening to people's experience of using something that we have created. I think there's this is really for two types of people. It's for the type of person that Kate is who Kate is already a high achiever. She's She's, as you heard her say, she's got a lot of streaks in terms of multiple days, hundreds of days of doing certain things, the journaling steps all of these things, but she wants to get better. She really just wants to see how much better she can actually be. And this program this challenge, I should say because that's what it is. I'm challenging you to do this, to see just how far you can go. How much capital can you create? How many days could you actually meditate for if that's what you choose to start how many days could you stop, you could put off? You could stop doing something like stop eating chocolate or something, whatever it is, how many days could you do it to really see just how much progress you can actually make. So it's definitely for the high achiever in life. But it's also for people that just want to get into that game. You know, there are people that kind of play around and skirt around, you know, you do a bit you stop you do a bit you stop you get some progress, but you want to go beyond anything that you've done before. So thank you, Kate for sharing that. So before we hear from Dr. Bags, just so you know this is this is seven pounds a month. That's what it costs seven pounds a month. It is absolutely free. For the first two weeks, you can sign up, you can go to S one S one.me. That's the number one S one S one.me. You can sign up to the program. You get the app, you get access to a whole series of master classes. You get a meditation, and we are refining this we're going to be adding more to it as we move forward because we're just looking for people that just want to be the Warriors. They want to be not the Warriors, the warriors that the people who are just going out pursuing the person they want to be. So you could look back one day and be proud of who they've become even prouder. And we also have a telegram group. And this is just the next the next thing for me in terms of having more impact. So, Dr. bakes. Thank you so much for joining us as well please just tell us what's your experience been have stopped one start one.

Unknown Speaker  30:23

Thank you very much Pete started about a month ago. And for me I'm a very simple person like do I like the simplicity of it really is just starts with one thing it sounds exceptionally basic. And additionally you like it's gonna be so easy. And I like the fact that it's visual as well. So I'm visual person I like to be able to see the fact that you get the little coins feeds into ego and you actually see the little rise in in sort of what you're doing and you can actually see you know, as a month like you know how many times during the day whether you've missed a you know, a day or two here or there so, I like the visual aspect of it. The ability to track it as, as the Buddhist person said the ability to see you actually representation of what your work that you've put in. The one other thing I really like is the fact that it's a community though you're you're actually able to see other people doing the same thing that you are I mean, you can't see this intention or what it is they choose, but you can see you know, their coins, they're sort of progress as well. So, to me, it's really important to know that I'm not the only one that's trying to make this change. There's a whole bunch that I don't know how many people are using it now Pete but there's like quite a few and you know each week because you've split it into sort of, you know, weekly progress and monthly progress and all time progress each week. You can see the same people showing up you know, getting the same coins hitting their targets and you're like yeah, I'm you know, I'm there, I'm consistent and other people are there too, which is very important for me because I think when developing a habit you always feel old or trying to start or stop one. And you're you kind of feel like you're the only one doing it and you're struggling. You know, you've not got a buddy or somebody who's doing it with you directly. It's sometimes really difficult to do so this app has allowed a community to form where everybody is trying to make a change and they're all serious about making that change because you can see the same people over and over again who are coming up and turning up every week and getting their coins in the weekly when it's always the same. And it's good to see that that's that's what I've found the most useful.

Pete Cohen  32:37

Once again, thank you for sharing that. You know you're someone who's out there, helping people, you know, you're a doctor and that's your goal and I just, you know, to, to help as many people as you can. But when you see people that are looking to help themselves and work on themselves, it's a big challenge. You know, one of those words I came across a long time ago was the Sanskrit word which means it basically a hero in the beginning. And how many times have we bought a course bought a book, signed up to something joined the gym and we started and we just didn't complete. I remember reading Awaken the Giant Within years ago and that was one of the first books I ever did complete because I found books quite boring. I didn't actually like to read and a statistic in that book which made me think what Tony Robbins explaining that 90% of people who buy a personal development book, don't read past the first chapter. And why is that? Well, I'm sure there's many different reasons. But I think one of the biggest reasons is that we associate effort to it, and it is effort. You know, if you wanted to get up now and start exercising, it's going to take effort, mental effort, physical effort, and there'll be a part of you that goes, I don't want to do that. In most cases. Most of the time, meditating, meditating is a classic example of when you sit down there's a part of you that goes, I don't want to sit here. I don't want to be here. I want to go and look at my emails or I want to go and check Instagram. There's a part of us that wants constant stimulation. And we thought for years that what drove behavior was the desire to avoid pain and gain, gain pleasure. Again, that's something that Tony Robbins talks about, but it's talked about quite a lot in positive psychology. And now that's kind of change. I think people are waking up to what drives most behavior is pain, discomfort, stuck boredom, depression, anxiety. When you feel something uncomfortable, you want to get out of that. And what most people do to get out of it is do something that just numbs it, it's still there. So that might be alcohol, drugs. Sugar, playing around on social media, it takes you away from the discomfort that you have. But what is that discomfort? It can be many things. But one of those discomforts I believe from all of the years of doing what I do, is just people deep down knowing that they're not progressing. They're not being who they're truly capable of being. They just know. And I think that's the fight inside most of us. And it's the, the the fight of just the life of mediocrity. And if you're happy with mediocrity, then that's great if you're comfortable where you are and you don't want to It's fine. It's none of my business. But the word mediocrity comes from two Latin words, media, which means middle and aakriti means rugged mountain. And that's where I think a lot of people are, they're stuck in the middle of a rugged mountain and they just stuck in every attempt. They end up being back where they were before and if you're sick of sick and tired of being sick and tired, you want to be a part of something, which I think is revolutionary. We've gamified the development of you where you can see the investment in you. And we're excited. We're rolling this out today. Like I said, it's seven pounds a month for the first two weeks. It is free. You can click, you can go. I mean, let's face it, we live in a instant world. Everyone wants things now instant credit, instant coffee, instant success, instant, life changing. It doesn't work like that. But this could be a start by going to S one S one.me. And getting involved and spending a little bit of time going into the membership area and looking at the video that shows you how to use this app that was specifically created. You have it for free for two weeks you have access to the Kickstart program. You have access to some other master classes, all that we put together to cut out the BS and help you identify who is the person that I want to be who is that person going to look and get involved. And let me and a whole load of other people support you every step of the way. And believe you me we have got plans that's to improve what we've created. That's what we want to do. So I genuinely want to thank every single one of you for listening. And I was recording this as a podcast but what I've actually decided I want to do is I want to do this again, but I'm just going to do it a little bit later on. But that doesn't matter because you know there's enough people


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