ABOUT PETE COHEN
Keynote Speaker | People's Coach | Author
"Inspiring People, Empowering Performance"
PETE COHEN
Keynote Speaker | People's Coach | Author
"Inspiring People, Empowering Performance"
PETE'S STORY SO FAR
Pete Cohen’s journey is one of resilience, discovery, and transformation. From overcoming personal challenges to inspiring millions worldwide, Pete’s story is a testament to the power of intention, purpose, and perseverance.
EARLY CHALLENGES AND LESSONS
Born with boundless energy but faced with ADHD, dyslexia, and self-doubt, Pete’s early years were marked by challenges that shaped his drive to succeed. Labeled “hyperactive” and “difficult,” Pete often felt like he didn’t fit in. Yet, with the unwavering support of his mother, who believed there was an answer to every problem, he developed a deep commitment to finding solutions—not just for himself but for others as well.
DISCOVERING A PASSION FOR WELLNESS
In 1989, Pete took his first steps into the world of health and fitness as a young and enthusiastic fitness instructor. It was here that he discovered his passion for helping people transform their lives. However, he quickly realized that physical fitness was only part of the equation. The way people thought and felt about themselves was the missing piece in achieving lasting change.
This insight led Pete to delve deeper into psychology, behavior change, and the mind-body connection. He became one of the first to bridge the gap between fitness and personal development, creating programs that focused on the whole person—mind, body, and spirit.
A TRAILBLAZER IN PERSONAL GROWTH
Pete’s innovative approach to wellness didn’t stop with fitness. He authored over 20 books, including bestsellers on motivation, habit change, and self-improvement, sharing his practical insights and inspiring readers worldwide. Programs like Lighten Up and Shape Up helped thousands take control of their health and build positive habits that last.
Pete’s groundbreaking work caught the attention of global organizations, and he became a sought-after coach and speaker, guiding teams and individuals to think bigger, act boldly, and live with intention.
FACING LIFE'S GREATEST CHALLENGES
In the past five years, Pete has endured the most profound and painful challenges of his life. He lost his beloved wife, Hannah, in May 2023 after her courageous 14-year battle with brain cancer. Her strength, positivity, and philosophy of “Just Get On With IT”—with IT being intentional thinking—were a constant source of inspiration, not only during her illness but throughout Pete’s journey.
Hannah’s passing came on the heels of losing both his mother and father in the preceding years, leaving Pete to navigate an immense wave of grief. These losses tested him in ways he could never have imagined.
A Life Transformed by Hannah’s Legacy
Hannah’s remarkable resilience and unwavering belief in the power of intentional thinking became a guiding light for Pete. Despite the heartbreak of her passing, her philosophy inspired him to transform his life. For Hannah, “Just Get On With IT” wasn’t about ignoring hardship—it was about embracing life’s challenges with grace, courage, and purpose, and staying deeply rooted in intentional thought.
Her legacy has propelled Pete Into a new chapter of his life, where he Is focusing heavily on the transformative power of intentional thinking. This philosophy drives his mission to show others how to turn their good intentions into purposeful, impactful actions that create real, lasting change.
pete cohen
A Catalyst for change
As a speaker, TV presenter, author, and coach, Pete’s mission is clear: to inspire others to unlock their full potential and transform their lives. With a wealth of knowledge and experience, Pete empowers individuals to overcome self-imposed limitations, embrace their unique talents, and chart a course towards greatness. Through his innovative techniques, strategies, and tools, Pete has touched the lives of thousands, guiding them on a journey of self-discovery and personal growth.
The Voice of Empowerment
Pete’s influence extends far beyond traditional mediums, as he embraces the digital age with gusto. From his successful YouTube channel and podcast to his engaging presence on social audio platforms like Clubhouse, Pete continues to inspire and energise audiences worldwide. As a bestselling author with 20 books to his name, including the acclaimed “Habit Busting” series, Pete’s words resonate with authenticity and wisdom, igniting a spark of transformation in all who encounter them.
SHIT vs. HIT
Understanding Stress and Intentional Thinking
Pete’s recent work centers around two contrasting states of thought: SHIT (Stress Hindering Intentional Thinking) and HIT (Harnessing Intentional Thinking).
SHIT: Stress Hindering Intentional Thinking
Stress creates mental clutter, leading to a reactive state where we feel overwhelmed, stuck, or disconnected. In this state, focus and intentionality slip through our fingers.
S - Stress: Thoughts are scattered, making focus difficult.
H – Hindering: Stress blocks creativity and problem-solving.
I – Intentional: Stress clouds clarity, derailing purpose.
T – Thinking: Overthinking leads to inaction and frustration.
HIT: Harnessing Intentional Thinking
When we manage stress and focus our mindset, we shift into HIT—a state where we can think and act with purpose, clarity, and alignment.
H – Harness: Channel your energy toward what truly matters.
I – Intentional: Make decisions with clarity and purpose.
T – Thinking: Transform challenges into opportunities for growth.
This realization aligns seamlessly with Pete’s INTENTION framework, an eight-step process he has developed to guide people toward clarity, focus, and actionable change. By shifting from SHIT to HIT, Pete helps individuals harness the power of intentional thinking to lead more purposeful, empowered lives.
The Mi365 Movement
In 2016, Pete launched the Mi365 Podcast, a platform where he shares life-changing insights and interviews thought leaders to inspire people worldwide. With over 555 episodes, Mi365 has become a global movement, creating a vibrant community of individuals committed to living intentionally every day.
Building a Legacy of Wellness and Transformation
Pete’s story is far from over. Guided by Hannah’s spirit and philosophy, he continues to write, speak, and coach, sharing his passion for helping others bring their intentions to life. Whether you’re looking for inspiration, tools to change your life, or a guide to help you navigate your challenges, Pete Cohen’s journey offers hope, wisdom, and a reminder that transformation is always possible—even in the face of life’s greatest challenges.
Join Pete on this incredible journey and discover how you, too, can harness the power of intention to create the life you truly want.
The Mi365 Movement
In 2016, Pete launched the Mi365 Podcast, a platform where he shares life-changing insights and interviews thought leaders to inspire people worldwide. With over 555 episodes, Mi365 has become a global movement, creating a vibrant community of individuals committed to living intentionally every day.
Building a Legacy of Wellness and Transformation
Pete’s story is far from over. Guided by Hannah’s spirit and philosophy, he continues to write, speak, and coach, sharing his passion for helping others bring their intentions to life. Whether you’re looking for inspiration, tools to change your life, or a guide to help you navigate your challenges, Pete Cohen’s journey offers hope, wisdom, and a reminder that transformation is always possible—even in the face of life’s greatest challenges.
Join Pete on this incredible journey and discover how you, too, can harness the power of intention to create the life you truly want.
Why Book Pete For Your Event?
Motivation has a very short shelf-life without application and as your keynote motivational speaker I know that the measure of success will not just be relevance but impact. And not just the immediate impact on the day, but the lasting impact of the days, weeks and even years afterwards.
Before your event I will:
- Use my own extensive social network to help promote your event.
- Create a promotional video you can use when promoting your event to help convince people
to attend.
- Work closely with you to make sure my presentation aligns precisely with your key message and the needs of your audience.
During your event I:
Deliver a customised presentation precisely tailored to your audience.
Am entertaining, motivating and inspiring.
Connect and engage with your event attendees.
Am available for meet-and-greet, interviews and photographs on the day
After your event I then:
Interact with your attendees on social media and by email so that the key messages and changes in behaviour are carried forward. Recommend your event to future speakers.
Why Should I Book Pete?
Renowned speaker
Pete Cohen is a distinguished speaker and presenter. He is a motivational and performance coach to the corporate sector, as well coaching both individuals and teams.
He has had speaking engagements for more than 200 major companies such as DELL, Boehringer Ingelheim, IBM, Novartis, Dove, Boots, Ingersoll-Rand, Bic, Pfizer, Four Seasons Hotels, Heineken, ITV, Thomas Cook, Vidal Sassoon, Royal Bank of Scotland .
People's Coach
With over 30 years of experience in psychology and human behaviour, Pete Cohen, the People’s Coach, has changed thousands of lives for the better. He has brought people out of despair to create a better life for themselves and their families. He has mastered the art of taking complicated and challenging topics and delivering them in ways that creates excitement and belief in people. Motivator, inspirator and friend, he remains humble and courageous in all he does.
Bestselling Author
Pete is a highly successful author with 20 books to his name. His internationally successful Habit Busting and Fear Busting were translated into multiple languages and he has had many bestsellers including Shut the Duck Up, Life DIY, and Sort Your Life Out. His books cover topics including health and wellbeing, personal development, leadership and engagement. And he's not done yet! He plans to write more to help people be the best they can be.
TV Personality
Pete was a resident life coach for GMTV for 12 years and made regular appearances on BBC2’s Confidence Lab and This Morning. He also appeared on Going for the Burn, Fat Chance and Fantasy Retirement as well as presenting his own TV programme, The Coach, with Andrea McClean.
He was internationally recognised as an expert for his formula for happiness in 2012 and still makes regular appearances on TV and radio .
Performance Coach
With a background in psychology and sports science Pete has brought world-class sporting stars and teams to peak performance. Clients include Sally Gunnell, Ellen MacArthur, Roger Black, the Kent Cricket Team and the Arsenal football Club.
He was performance coach to Ronnie O'Sullivan for over two years and instrumental in the snooker star's second world champion title.
Influencer
An influencer in the true sense of the word, Pete Cohen is active on social media with daily inspirational posts on Facebook, Instagram and YouTube. He was the first author to publish a book on the new social media platform Clubhouse, where he can be found every morning empowering people to change their mindsets and accomplish what they never thought possible. Thousands of people from across the globe follow his channels to be inspired and learn how to be extraordinary.
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“The measure of success as a keynote speaker and coach is not just relevance but impact. And not just the immediate impact on the day, but the lasting impact of the days, weeks and even years afterwards. It’s all about leaving an imprint and resonating with your entire audience. You create a buzz, people have had fun, they’re inspired by fresh insights and new interactions and they can’t wait to try them out for themselves.”
Get In Touch
Mi365 Limited, 2nd Floor, Unicorn House, Station Close, Potters Bar London, London UK
“The measure of success as a keynote speaker and coach is not just relevance but impact. And not just the immediate impact on the day, but the lasting impact of the days, weeks and even years afterwards. It’s all about leaving an imprint and resonating with your entire audience. You create a buzz, people have had fun, they’re inspired by fresh insights and new interactions and they can’t wait to try them out for themselves.”
Get In Touch
Mi365 Limited, 2nd Floor, Unicorn House, Station Close, Potters Bar London, London UK
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