Get access to my FREE course: " Living with Intentions"
ABOUT PETE COHEN
Keynote Speaker | People's Coach | Author
"Inspiring People, Empowering Performance"
Get an access to my FREE course: "Living with Intentions"
WHO IS PETE COHEN
Pete Cohen is a world-renowned speaker, coach, author, and expert in human potential, with over 30 years of experience helping individuals and organizations move from survival mode to thriving. He has worked with world-class athletes, Olympic champions, corporate leaders, and organizations globally, empowering them to unlock their full potential.
He has written 20 books, hosted the top-10 ‘Mi365 Podcast’, and was a TV personality, presenting his own show on Discovery called The Coach. He was also the resident Life Coach on ITV’s GMTV for 12 years. Millions have engaged with his work through his YouTube meditations, affirmations, and thought leadership on intentionality and mindset.
Pete is known as "Mr. Intention", specializing in mindset, human behavior, and high performance, focusing on the power of intentional living to enhance well-being, prevent disease, and shape the future. His work integrates psychology, neuroscience, and practical strategies to help people take ownership of their lives, break free from limiting beliefs, and create a meaningful future.
PETE'S JOURNEY AND CHALLENGES
Pete’s work is deeply rooted in his own life experiences. From a young age, he struggled with dyslexia, imposter syndrome, and feelings of inadequacy, always feeling as though he had to prove himself. Despite these challenges, he developed a relentless drive for success, pushing himself to achieve more in an effort to gain recognition and validation.
In his twenties, he battled chronic fatigue syndrome, a wake-up call that forced him to slow down but did not yet change his mindset. Even as he became a published author and a successful coach working with world champions, he still felt as though he was chasing something he could never quite reach.
A major turning point in his life came in 2010, when he met his wife, Hannah, during the Icelandic ash cloud crisis. Her presence and resilience had a profound impact on him. When she was diagnosed with stage 4 cancer in 2011, they embarked on a journey to find groundbreaking treatments, defying expectations and prolonging her life well beyond the initial prognosis. She ultimately survived cancer twice but was later taken by COVID in 2023. Losing her was the hardest challenge Pete had ever faced, forcing him to confront his grief, his past, and his true purpose.
Through these personal challenges, Pete realized that so many people, like himself, live in survival mode—stuck in cycles of fear, stress, and self-doubt. He made it his mission to help others break free from these patterns, develop emotional flexibility, self-awareness, and intentionality, and step into a future of thriving rather than merely surviving.
A Life Transformed by Hannah’s Legacy
Hannah’s remarkable resilience and unwavering belief in the power of intentional thinking became a guiding light for Pete. Despite the heartbreak of her passing, her philosophy inspired him to transform his life. For Hannah, “Just Get On With IT” wasn’t about ignoring hardship—it was about embracing life’s challenges with grace, courage, and purpose, and staying deeply rooted in intentional thought.
Her legacy has propelled Pete Into a new chapter of his life, where he Is focusing heavily on the transformative power of intentional thinking. This philosophy drives his mission to show others how to turn their good intentions into purposeful, impactful actions that create real, lasting change.
VISION, MISSION, AND PURPOSE
VISION
Pete envisions a world where people break free from survival mode, take control of their mindset, and become inspired by the future they can create. His vision is to help people develop an inatentional, thriving mindset—one that allows them to experience fulfillment, vitality, and purpose rather than being trapped by fear, procrastination, and self-doub
MISSION
His mission is to help people transition from merely surviving to truly thriving by guiding them in:
Mastering their mindset – shifting from stress, burnout, and limiting beliefs to intentional growth
Harnessing the power of intention – becoming future-focused and taking action toward a meaningful life
Developing self-awareness and emotional intelligence – learning to navigate uncertainty, manage emotions, and cultivate resilience without burnout
Unlocking peak performance – helping athletes, business leaders, and individuals achieve sustainable success
Creating a legacy of impact – inspiring others to think beyond themselves and contribute to a better world
PURPOSE
Pete’s purpose is deeply personal. Having experienced loss, challenges, and profound transformation, he is committed to sharing his authentic journey and using his experiences to help others find clarity, confidence, and courage.
His core purpose is to empower people to live intentionally, take ownership of their future, and break free from the patterns that hold them back. He believes in the power of storytelling, vulnerability, and personal growth—not just as abstract concepts but as tangible strategies that can create real change.
He does not claim to have all the answers but is fully committed to guiding others on their journey of self-discovery, purpose, and transformation. Through his coaching, speaking, content creation, and writing, Pete aims to inspire, challenge, and equip people with the tools to thrive in life, business, and health.
The Mi365 Movement
In 2016, Pete launched the Mi365 Podcast, a platform where he shares life-changing insights and interviews thought leaders to inspire people worldwide. With over 555 episodes, Mi365 has become a global movement, creating a vibrant community of individuals committed to living intentionally every day.
Building a Legacy of Wellness and Transformation
Pete’s story is far from over. Guided by Hannah’s spirit and philosophy, he continues to write, speak, and coach, sharing his passion for helping others bring their intentions to life. Whether you’re looking for inspiration, tools to change your life, or a guide to help you navigate your challenges, Pete Cohen’s journey offers hope, wisdom, and a reminder that transformation is always possible—even in the face of life’s greatest challenges.
Join Pete on this incredible journey and discover how you, too, can harness the power of intention to create the life you truly want.
The Mi365 Movement
In 2016, Pete launched the Mi365 Podcast, a platform where he shares life-changing insights and interviews thought leaders to inspire people worldwide. With over 555 episodes, Mi365 has become a global movement, creating a vibrant community of individuals committed to living intentionally every day.
Building a Legacy of Wellness and Transformation
Pete’s story is far from over. Guided by Hannah’s spirit and philosophy, he continues to write, speak, and coach, sharing his passion for helping others bring their intentions to life. Whether you’re looking for inspiration, tools to change your life, or a guide to help you navigate your challenges, Pete Cohen’s journey offers hope, wisdom, and a reminder that transformation is always possible—even in the face of life’s greatest challenges.
Join Pete on this incredible journey and discover how you, too, can harness the power of intention to create the life you truly want.
PETE's BRAND NEW TALK FOR 2025:
Navigating Change and Uncertainty: Pete Cohen’s Transformative Approach
In a world that often feels unpredictable, our innate desire for certainty can lead us to seek comfort through familiar patterns—what Pete Cohen terms "Comfort Habits."
These habits, while providing a sense of security, can inadvertently limit growth and resilience. Pete's philosophy challenges individuals to confront the tension between the comfort of certainty and the potential of embracing change.
Pete Cohen's insights offer a compelling narrative on navigating change and uncertainty. By recognizing and challenging Comfort Habits, understanding Overload, Resistance, and Stress, and embracing intentional living, individuals and organizations can transform perceived challenges into opportunities for growth and excellence. As Pete advocates, thriving amidst uncertainty is not only possible but essential for achieving sustained success and fulfillment.
Comfort Habits and the Illusion of Certainty
Comfort Habits are behaviors and routines that offer predictability and ease, creating an illusion of control. However, this pursuit of certainty can be counterproductive. Pete emphasizes that true growth often lies outside our comfort zones. By clinging to the familiar, we may resist necessary changes that could lead to personal and professional development.
Overload, Resistance, and Stress
Pete introduces the concept of "Overload, Resistance, and Stress," highlighting how an accumulation of small, unmanaged stresses can lead to burnout and diminished performance. In high-pressure environments—be it in business, sports, or personal life—this overload can manifest as decision fatigue, decreased productivity, and emotional exhaustion. Recognizing and addressing these stressors is crucial for maintaining well-being and effectiveness.
High Performers and the Embrace of Challenge
Contrary to the desire for certainty, high performers often thrive in environments of change and challenge. Pete's work with business leaders, Olympic athletes, and professional sports teams illustrates that embracing uncertainty can lead to exceptional outcomes. These individuals cultivate resilience, adaptability, and a mindset focused on continuous improvement, aligning with Pete's principles of "better together" and "synergy 1+1=3."
The Role of Intentions and Alignment
Central to Pete's approach is the concept of "My Intentions 365 Days a Year" (MI365). This framework encourages individuals to set clear, purposeful intentions daily, fostering alignment between personal values and actions. Such intentional living enhances internal culture, strengthens brand identity, and ensures coherence in day-to-day operations and habits.
Why Book Pete For Your Event?
Motivation has a very short shelf-life without application and as your keynote motivational speaker I know that the measure of success will not just be relevance but impact. And not just the immediate impact on the day, but the lasting impact of the days, weeks and even years afterwards.
Before your event I will:
- Use my own extensive social network to help promote your event.
- Create a promotional video you can use when promoting your event to help convince people
to attend.
- Work closely with you to make sure my presentation aligns precisely with your key message and the needs of your audience.
During your event I:
Deliver a customised presentation precisely tailored to your audience.
Am entertaining, motivating and inspiring.
Connect and engage with your event attendees.
Am available for meet-and-greet, interviews and photographs on the day
After your event I then:
Interact with your attendees on social media and by email so that the key messages and changes in behaviour are carried forward. Recommend your event to future speakers.
Why Should I Book Pete?
Renowned speaker
Pete Cohen is a distinguished speaker and presenter. He is a motivational and performance coach to the corporate sector, as well coaching both individuals and teams.
He has had speaking engagements for more than 200 major companies such as DELL, Boehringer Ingelheim, IBM, Novartis, Dove, Boots, Ingersoll-Rand, Bic, Pfizer, Four Seasons Hotels, Heineken, ITV, Thomas Cook, Vidal Sassoon, Royal Bank of Scotland .
People's Coach
With over 30 years of experience in psychology and human behaviour, Pete Cohen, the People’s Coach, has changed thousands of lives for the better. He has brought people out of despair to create a better life for themselves and their families. He has mastered the art of taking complicated and challenging topics and delivering them in ways that creates excitement and belief in people. Motivator, inspirator and friend, he remains humble and courageous in all he does.
Bestselling Author
Pete is a highly successful author with 20 books to his name. His internationally successful Habit Busting and Fear Busting were translated into multiple languages and he has had many bestsellers including Shut the Duck Up, Life DIY, and Sort Your Life Out. His books cover topics including health and wellbeing, personal development, leadership and engagement. And he's not done yet! He plans to write more to help people be the best they can be.
TV Personality
Pete was a resident life coach for GMTV for 12 years and made regular appearances on BBC2’s Confidence Lab and This Morning. He also appeared on Going for the Burn, Fat Chance and Fantasy Retirement as well as presenting his own TV programme, The Coach, with Andrea McClean.
He was internationally recognised as an expert for his formula for happiness in 2012 and still makes regular appearances on TV and radio .
Performance Coach
With a background in psychology and sports science Pete has brought world-class sporting stars and teams to peak performance. Clients include Sally Gunnell, Ellen MacArthur, Roger Black, the Kent Cricket Team and the Arsenal football Club.
He was performance coach to Ronnie O'Sullivan for over two years and instrumental in the snooker star's second world champion title.
Influencer
An influencer in the true sense of the word, Pete Cohen is active on social media with daily inspirational posts on Facebook, Instagram and YouTube. He was the first author to publish a book on the new social media platform Clubhouse, where he can be found every morning empowering people to change their mindsets and accomplish what they never thought possible. Thousands of people from across the globe follow his channels to be inspired and learn how to be extraordinary.
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“The measure of success as a keynote speaker and coach is not just relevance but impact. And not just the immediate impact on the day, but the lasting impact of the days, weeks and even years afterwards. It’s all about leaving an imprint and resonating with your entire audience. You create a buzz, people have had fun, they’re inspired by fresh insights and new interactions and they can’t wait to try them out for themselves.”
Get In Touch
Mi365 Limited, 2nd Floor, Unicorn House, Station Close, Potters Bar London, London UK
© 2025 Pete Cohen | All Rights Reserved
“The measure of success as a keynote speaker and coach is not just relevance but impact. And not just the immediate impact on the day, but the lasting impact of the days, weeks and even years afterwards. It’s all about leaving an imprint and resonating with your entire audience. You create a buzz, people have had fun, they’re inspired by fresh insights and new interactions and they can’t wait to try them out for themselves.”
Get In Touch
Mi365 Limited, 2nd Floor, Unicorn House, Station Close, Potters Bar London, London UK
© 2025 Pete Cohen. All rights reserved.