Get access to my FREE course: "Living with Intentions"
ABOUT PETE COHEN
Keynote Speaker | People's Coach | Author
"Inspiring People, Empowering Performance"
Get an access to my FREE course:
"Living with Intentions"
WHO IS PETE COHEN
Pete Cohen is a world renowned speaker, coach, and author with more than thirty years of experience helping individuals and organisations move from survival mode into clarity and direction. His work supports people to stop, breathe, and think big when facing change and uncertainty.
Pete has worked with world class athletes, Olympic champions, senior leaders, and organisations across the globe. His focus is not on motivation for its own sake, but on helping people slow down enough to regain perspective, choose intention over reaction, and move forward with confidence rather than force.
He has written 20 books, hosted the top ten Mi365 Podcast, and spent many years working in television. Pete presented his own show The Coach on Discovery and was the resident Life Coach on ITV’s GMTV for twelve years. Millions have engaged with his work through speaking, writing, and guided practices that help people calm their nervous system, clarify their thinking, and respond more intentionally to life.
Often referred to as Mr Intention, Pete specialises in mindset, human behaviour, and performance under pressure. His work integrates psychology, neuroscience, and lived experience to help people take ownership of their choices and build a future grounded in clarity rather than fear.
PETE'S JOURNEY AND CHALLENGES
Pete’s work is rooted in real life. From a young age, he experienced dyslexia, imposter syndrome, and a persistent sense of inadequacy. These early challenges shaped a drive to prove himself and to keep moving forward without stopping to reflect.
In his twenties, Pete developed chronic fatigue syndrome. It was the first time his body forced him to stop. Although his career continued to grow, something remained unresolved. Even as a published author and coach working with world champions, he felt caught in a cycle of striving without arrival.
A major turning point came in 2010 when he met his wife Hannah during the Icelandic ash cloud crisis. Her calm presence and strength deeply influenced how Pete viewed life. When Hannah was diagnosed with stage four cancer in 2011, they embarked on a journey through uncertainty, choosing hope and intention rather than fear. She survived cancer twice before later being taken by COVID in 2023.
Losing Hannah was the most profound challenge Pete had faced. It forced him to confront grief, identity, and the deeper purpose of his work. Through this experience, he came to understand how many people live in survival mode, constantly reacting to life rather than choosing how they meet it.
A Life Transformed by Hannah’s Legacy
Hannah’s belief in intentional thinking continues to shape Pete’s work. It is all about staying present, choosing intention, and meeting life with courage and grace.
Her legacy inspired Pete to fully commit to helping others turn good intentions into lived practice. This philosophy now sits at the heart of his work, guiding people to slow down, breathe, and act with clarity even when life feels uncertain.
VISION, MISSION, AND PURPOSE
VISION
Pete envisions a world where people stop long enough to reflect, think big about the future they want to create, and move through change with clarity rather than fear. His vision is rooted in helping people live well inside uncertainty instead of resisting it.
MISSION
Pete’s mission is to support people in moving from survival to thriving by helping them.
Slow down and think clearly under pressure
Choose intention over reaction
Develop self awareness and emotional flexibility
Navigate uncertainty without burnout
Create sustainable performance grounded in clarity and purpose
PURPOSE
Pete’s purpose is deeply personal. Having experienced loss, illness, and profound transformation, he is committed to sharing his journey with honesty and humility.
He does not offer certainty or quick fixes. Instead, he guides people to stop, breathe, and choose how they move forward. Through speaking, coaching, writing, and content creation, Pete supports individuals and organisations to navigate change, reclaim perspective, and build a future shaped by intention rather than fear.
The Mi365 MoveMent
In 2016, Pete launched the Mi365 Podcast, a platform where he shares life-changing insights and interviews thought leaders to inspire people worldwide.
With over 555 episodes, Mi365 has become a global movement, creating a vibrant community of individuals committed to living intentionally every day.
Building a Legacy of Wellness and Transformation
Pete’s story is far from over. Guided by Hannah’s spirit and philosophy, he continues to write, speak, and coach, sharing his passion for helping others bring their intentions to life.
Whether you’re looking for inspiration, tools to change your life, or a guide to help you navigate your challenges, Pete Cohen’s journey offers hope, wisdom, and a reminder that transformation is always possible—even in the face of life’s greatest challenges.
Join Pete on this incredible journey and discover how you, too, can harness the power of intention to create the life you truly want.
PETE's BRAND NEW TALK FOR 2025:
Navigating Change and Uncertainty
In a world that feels increasingly unpredictable, many people respond by speeding up and clinging to certainty. Pete Cohen offers a different approach. One that helps people stop, breathe, and think big when facing change and uncertainty.
At the heart of this talk is the understanding that certainty is often an illusion. In response to pressure, people develop familiar patterns of behaviour that feel safe but quietly limit growth. Pete refers to these patterns as Comfort Habits. While they provide short term relief, they often prevent people from responding intentionally to what life is asking of them.
Pete’s work invites individuals and organisations to slow down, notice their habits, and choose intention over reaction. By learning to pause, regulate pressure, and think clearly, people discover that uncertainty does not have to be feared. It can become a place of perspective, learning, and meaningful progress.
Thriving in uncertainty is not about pushing harder or seeking constant certainty. It is about knowing when to stop, how to breathe, and how to move forward with intention.
This talk equips people with practical ways to navigate change, think more clearly, and build lasting stability in an uncertain world.
Comfort Habits and the Illusion of Certainty
Comfort Habits are behaviours and routines that create predictability and a sense of control. While they feel reassuring, they often keep people stuck in familiar patterns even when change is required.
Pete helps audiences recognise where certainty is being used as protection rather than wisdom. By learning to stop and reflect, people begin to see new options and regain choice in how they move forward.
Overload, Resistance, and Stress
Overload often builds quietly. Small pressures accumulate until thinking narrows and stress becomes the default state. Pete explores how unmanaged pressure affects the nervous system, decision making, and emotional balance.
By teaching simple practices to breathe under pressure and slow reactive thinking, Pete helps people reduce stress, restore clarity, and respond more intentionally in demanding environments.
High Performers and the Embrace of Challenge
High performers do not eliminate uncertainty. They learn how to work within it. Pete’s experience with business leaders, Olympic athletes, and elite teams shows that the ability to pause, reflect, and think clearly is what separates sustained success from burnout.
By learning to stop, choose intention, and think big rather than react small, individuals and teams develop resilience, adaptability, and a steadier response to challenge.
The Role of Intentions and Alignment
Central to Pete's approach is the concept of "My Intentions 365 Days a Year" (MI365). This framework encourages individuals to set clear, purposeful intentions daily, fostering alignment between personal values and actions. Such intentional living enhances internal culture, strengthens brand identity, and ensures coherence in day-to-day operations and habits.
Why Book Pete For Your Event?
Motivation has a very short shelf-life without application and as your keynote motivational speaker I know that the measure of success will not just be relevance but impact. And not just the immediate impact on the day, but the lasting impact of the days, weeks and even years afterwards.
Before your event I will:
- Use my own extensive social network to help promote your event.
- Create a promotional video you can use when promoting your event to help convince people
to attend.
- Work closely with you to make sure my presentation aligns precisely with your key message and the needs of your audience.
During your event I:
Deliver a customised presentation precisely tailored to your audience.
Am entertaining, motivating and inspiring.
Connect and engage with your event attendees.
Am available for meet-and-greet, interviews and photographs on the day
After your event I then:
Interact with your attendees on social media and by email so that the key messages and changes in behaviour are carried forward. Recommend your event to future speakers.
Why Should YOU Book Pete?
Renowned speaker
Pete Cohen is a distinguished speaker and presenter with over three decades of experience in human performance and behaviour. He works with organisations to help leaders and teams think more clearly in complex environments and respond to uncertainty with purpose rather than pressure.
Pete has delivered keynote talks and programmes for more than 200 major organisations, including DELL, Boehringer Ingelheim, IBM, Novartis, Dove, Boots, Ingersoll-Rand, Bic, Pfizer, Four Seasons Hotels, Heineken, ITV, Thomas Cook, Vidal Sassoon, and the Royal Bank of Scotland.
People's Coach
With more than 30 years in psychology and human behaviour, Pete Cohen has helped thousands of people rebuild confidence, direction, and belief during times of change. His work is grounded in helping people stop, reflect, and reconnect with their capacity to choose their response.
Pete is known for taking complex ideas and translating them into simple, practical insights that people can use immediately, helping individuals move from overwhelm to clarity, and from reaction to intentional action.
Bestselling Author
Pete is the author of 20 books, including internationally successful titles such as Habit Busting, Fear Busting, Shut the Duck Up, Life DIY, and Sort Your Life Out.
His writing focuses on health, wellbeing, leadership, and personal responsibility, helping readers think differently, act with intention, and navigate life’s inevitable uncertainty.
TV Personality
Pete was a resident life coach on GMTV for 12 years and has appeared on BBC2’s Confidence Lab, This Morning, Going for the Burn, Fat Chance, and Fantasy Retirement. He also presented his own programme, The Coach, with Andrea McLean.
Recognised internationally for his work on wellbeing and mindset, Pete continues to appear on television and radio, bringing calm, practical guidance to conversations about change and modern life.
Performance Coach
With a background in psychology and sports science, Pete has worked with world-class athletes and teams to help them perform under pressure and think clearly in moments of uncertainty. His clients include Sally Gunnell, Ellen MacArthur, Roger Black, the Kent Cricket Team, and Arsenal Football Club.
Pete was performance coach to Ronnie O’Sullivan for over two years and played a key role in supporting the snooker champion’s return to the top of the game, helping him reconnect with clarity, focus, and intention.
Influencer
An influencer in the truest sense of the word, Pete Cohen shares daily insights across social platforms to help people slow down, breathe, and think differently about their lives. His work focuses on practical reflection rather than noise, helping people regain perspective and move forward with intention.
Thousands of people around the world follow Pete’s content to find calm, clarity, and direction in an increasingly uncertain world.
AS SEEN ON
WHAT PEOPLE ARE SAYING
Subscribe to My Newsletter
Get the latest insights from The People’s Coach: events, podcasts, interviews and more. Everything you need to be the best you can be.
“The measure of success as a keynote speaker and coach is not just relevance but impact. And not just the immediate impact on the day, but the lasting impact of the days, weeks and even years afterwards. It’s all about leaving an imprint and resonating with your entire audience. You create a buzz, people have had fun, they’re inspired by fresh insights and new interactions and they can’t wait to try them out for themselves.”
Get In Touch
Mi365 Limited, 2nd Floor, Unicorn House, Station Close, Potters Bar London, London UK
© 2025 Pete Cohen | All Rights Reserved
“The measure of success as a keynote speaker and coach is not just relevance but impact. And not just the immediate impact on the day, but the lasting impact of the days, weeks and even years afterwards. It’s all about leaving an imprint and resonating with your entire audience. You create a buzz, people have had fun, they’re inspired by fresh insights and new interactions and they can’t wait to try them out for themselves.”
Get In Touch
Mi365 Limited, 2nd Floor, Unicorn House, Station Close, Potters Bar London, London UK
© 2025 Pete Cohen. All rights reserved.