Leading a successful business can often feel like a battle. You are at war with the competition; you are fighting to provide the best service for ever-more demanding customers; your people – who are supposed to be your foot soldiers – seem to be dragging their feet instead of battling alongside you. No wonder leaders feel wounded!
Are you an Apple person, or an Android person? Lotus or Ferrari? Boots or Superdrug? Sainsbury’s or Waitrose? Ask anybody questions like this and you’ll usually get an emphatic answer in one direction or another. For decades, marketing research has been seeking out the answer to ‘why people buy what they buy;‘ why they attach themselves to particular brands and then follow them with a seemingly unshakable loyalty.
Do you need help? Let’s be honest, most leaders do. They need help to create a flourishing business and to help people to be their very best.
Why do you do what you do? Why, in fact, do you do anything? We spend the biggest proportion of our working lives thinking about what we do and how we do it (and, as a leader, also who will do it) and, as a result, we lose sight of Why we are doing it.