12 Apr, 2022

How I Became a FuturePreneur with Ben Ivey


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“Innovation is the ability to see change as an opportunity – not a threat.”

 Steve Jobs

I have been speaking a lot about the importance of knowing who you want to be and having a relationship with your future self, and you might think and say, “Well Pete, you’ve been rambling on and on about this and it is so difficult to do given my situation. I don’t think it’s feasible.”

Well today, I will be giving you concrete proof that having that relationship is achievable and that it can lead you to leaps and bounds in your life. So, give me a few minutes of your time and pay attention as I interview Ben Ivey, the Futurepreneur. See how his success story can be yours. 


✅ Setting mini-challenges and delaying gratification enables us to reach our end goal.

✅ Having a sub-identity and linking it to a result is crucial to creating a bigger impact.

✅ Experiencing severe difficulties in life leads us to question not only the reasons for these circumstances but also the ways life can be fulfilled.

✅ Looking to your past to define who you are; preventing you from being who you want to become.

Important stories:

✍🏼  3:13 How Ben Ivey became an entrepreneur. 

✍🏼  8:59 Ben Ivey’s journey on the Start Up Bus to Silicon Valley. 

✍🏼 12:27 Ben Ivey, as a speaker on Ted Talks, pursued his idea despite the doubts. 

✍🏼  29:56 Situations that led to who Ben Ivey is now.



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Excited to hear your thoughts about this episode.


I help everyday people achieve their goals & dreams!   Helping and coaching people in my expertise. And it is VERY satisfying to change people’s lives so they improve and change their health, finances, relationships, confidence, and mindset.

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About Pete Cohen: Pete Cohen is one of the world’s leading life coaches and keynote speakers. Hundreds of thousands of people from all over the world have been motivated and inspired by Pete’s presentations. He has professionally impacted the lives of thousands of people worldwide, including business executives, professional athletes, and everyday people.  Pete focuses on the importance of closing the gap in our lives between where we are and where we want to be, both personally and professionally.

It’s then all about coaching you to remove the obstacles that are in your way and helping you install the habits of success.

Pete is the author of 20 published books, several of which have been best-sellers across the world, including Shut the Duck Up, Habit Busting, Life DIY, and Sort Your Life Out. He has also presented his own show on TV called The Coach and was the resident Life Coach on GMTV for 12 years.

Pete Cohen  0:00

Happy beautiful day. It is Pete Cohen and it is the Mi365 Podcasts and my guest today is

Ben Ivey. And we're talking about becoming your future self. I will see you and Ben after the theme tune.


Pete Cohen  1:01

Let's get ready to rumble. Hello, Ben, what's going on?


Ben Ivey  1:08

I am doing very well. I'm very excited. To be here with you today live in a podcast in 3d.


Pete Cohen  1:16

Yeah, no, this is this is the real deal and I haven't done too many podcasts. Well actually people in the flesh in the last. How long has this thing been going on for a little while now? Is it is it three years of COVID Is it how many? How don't even know how long has this been go? How long has this you know that song? Now you probably don't don't worry about it. So how long has this thing been going on for? When did it all start?


Ben Ivey  1:42

I mean with what 2025 now so sometime in 2019 so maybe 60s 2019?


Pete Cohen  1:46

Yeah, remember I was at the EMC conference in Brighton and I remember seeing on the news and thinking I was in complete denial. I remember standing by the stairs in our house. And my wife was saying you realize these engagements are canceling you know that these jobs that we had are going because of this thing called COVID. And I was gonna Yeah, don't worry about it, we'll be fine. And then I woke up to the reality that the whole world has definitely changed. And they put us in a position where we really had to think differently. But I'd love to find out about how it affected you because I know you've been flying around the world and doing various things. But for those of us that don't know who Ben IV is, tell us who is Ben IV?


Ben Ivey  2:33

Sure. So I think it's always important to get an understanding of where someone's been in order to get a better idea of kind of what they do and and how they show up in the world. So for me, I think my journey really started when I was running a business out in Silicon Valley. And I was super excited, right? I got to meet one of my heroes and I'm not sure if you've ever had the opportunity to meet one of your heroes in person. I know you're meeting one of your heroes now. Right? Well, I mean, I'm Craig science.


Pete Cohen  3:03

Can I help? Let me ask you first off. How old are you, Ben?


Ben Ivey  3:06

I'm 29. Wow.


Pete Cohen  3:08

So how does a 29 year old have a business in Silicon Valley? How did that come about?


Ben Ivey  3:13

Sure. So what happened was, I was quite entrepreneurial Lee Young age and I think my first business started at 13. I was selling chocolates. Unfortunately, my little tuck shop got shut down because I was in competition with some of the other stores there. But I eventually ended up running a business in university where I was importing and selling sports bags and then I went


Pete Cohen  3:34

where did that idea come from?


Ben Ivey  3:38

So that idea really came from seeing an opportunity in the market. I was exploring different entrepreneurial ventures and I thought you know, would be great. I think there's a gap here. I was at St. University and I thought it'd be cool if we can have a sports bag here. So then I figured out how am i How am I going to make this happen? And we put together some designs, I chatted to a few people and I ended up getting some samples sent from different places I used Alibaba, I sent some stuff from China. And it's amazing like the dimensions that I asked for, like very simple dimensions, the bags that I got varied in size from like literally a tiny handbag all the way to pretty much like a double suitcase. It's crazy. And we ended up finalizing the design launching it giving it a go and so you said we who was we? So we was basically me and getting anyone else that I could to help out with all the designs and stuff but it was my business I was giving it a go and I started to bring in just different people to help so for example, I'm not very good at design. So I have one of my friends Henry do the design. I wasn't really sure how best to in like look at some of the details on the bank. So I just you know awesome friends. So when I say we I was launching it but I don't think anyone's ever self made I think that you utilize so


Pete Cohen  4:52

soon so you're gonna get a lot of questions coming from me. I am seriously going to put you on the spot so I hope you don't mind is that okay fire away for so So did you know it was going to be successful? When you when you did that? Did you have an idea of how it was going to turn out in terms of we're going to sell we are going to sell loads of these bags and we're going to make money.


Ben Ivey  5:12

I just thought it would be a great entrepreneurial venture. And actually, we take a step back there was a guy that I met called hider. And we actually met doing a summer abroad program and in China. It was in July, China. And we were there for about 10 days. We ended up getting on well, he's entrepreneurial. And he he he did something which I'll never forget. He managed to do a wolf whistle he liked wolf whistle down a taxi and I thought that is just too cool. I need to teach myself that so I gave myself a bit of a challenge. And then ever since then we actually started to set each other challenges of setting up a business or doing something different. And when I was chatting with him, I said I want to aim to get 10 customers and we both aim to do it in three months. And that's where we had to come up with an idea to do that.


Pete Cohen  5:57

So wow, that's really fascinating. Because you mentioned the word entrepreneur a number of times now at what point did you know what an entrepreneur is?


Ben Ivey  6:06

Sure. Well, I think for me, when I look into being an entrepreneur, entrepreneurial, it's really thinking different and doing things in a different way. And if you can monetize it, that's great. And then you can kind of move forward. But for myself, it was exploring something different. And I always had this challenge of you know what my mum wanted me to be a banker finance, things like that. And I'm great with numbers versus setting up my own thing, giving it a go and snowballing it from that. It's fascinating


Pete Cohen  6:31

because I didn't really know what an entrepreneur was. Until I don't know when it was but I was always one. I remember I was my brother was earning money. I was nine and he was delivering papers. So I just thought, Well, if he's doing that, surely I can do that. So I went down to the paper shop and I said to the guy who owned the shop, how old do you have to be to be a paper? That was my first question, excuse me how old you have to be. He went 11 And then he said to me, how old are you and I went 11 Even though I was nine, and then I worked out quite quickly, how much time I had. So I thought I could do one could I do too so before I knew I was doing to paper and and then I actually worked. I think I can do three. So I did three and I was earning three times as much money as my brother that I so I must have been an entrepreneur. So for you the definition of an entrepreneur give it give us that again.


Ben Ivey  7:27

So, for me I think when we define an entrepreneur is someone that thinks differently. Yeah. And I think that's a great definition. Because when we look into anyone who's entrepreneurial or they're doing different things, they think differently, and then they do something about it as opposed to


Pete Cohen  7:41

Yeah, so a friend of mine, from who I knew actually before clubhouse, which is where we met a guy called beige, who's lanky he, he told me the origin of the word entrepreneur, because it means in the dictionary, you know, someone who takes a risk in the pursuit of profit, but actually has a much deeper meaning which is really means a burning desire to do something that just really can't go out. And I know you can see the mark, have you seen what, as I'm to the microphone, by the way,


Ben Ivey  8:09

I noticed a big red book. Yeah. Can


Pete Cohen  8:10

you see what the book is?


Ben Ivey  8:14

Thinking Grow Rich. Yeah,


Pete Cohen  8:15

yeah, it is. Yeah, yeah. Yeah. So have you read Think and Grow Rich?


Ben Ivey  8:18

I have read it. I've listened to it. I think it's a fantastic book. And I remember listening to someone who said, they listen or they read Think and Grow Rich every year and I've actually made it a practice that every year in December, I started listening to I read it I listened to it again and I think it's a fantastic starting point.


Pete Cohen  8:35

So Bob Proctor would be very proud of you. You know, because Bob Proctor, you know, died last week. He his he read it every year for 50 years, and he's still had that copy. And all the pages were coming out because he's studied it. You know, it wasn't something he read wasn't something he read once. So let's go back to Silicon Valley. How did you end up selling sports bags at Exeter University and then find yourself in Silicon Valley?


Ben Ivey  8:59

Sure. So I ended up inside so I'm doing my sports bag business. And then I have an opportunity to do a venture called the startup bus. Okay. Now this was a 72 hour trip where you start off in Manchester and you're going to work your way to Silicon Valley. Got Well, I mean, that would have been interesting that we actually went to Vienna in Europe. And as you're heading to Austria, the aim is to set up a business on the bus, right? And once again, it's another opportunity for you to do things differently to be able to imagine what it'd be like to create a business so we're pitching ideas, doing different things. And this is where I came up with an idea called one pink elephant or something different and as you do as you did, and my aim was to be able to teach people how to learn Mandarin Chinese very quickly using Chinese.


Pete Cohen  9:51

Where does that idea come from? Come on. Sorry, where did it come from?


Ben Ivey  9:56

So where do ideas come from? Sure. So I think when whenever we are experiencing a challenge or we see an opportunity, we look at a way in which we can solve it. When I was learning Chinese it is by far the most challenging language I've ever experienced. Because it's so challenging to read something if you don't know what the symbols mean. And I was always fascinated with memory and learning actually, was speaking in schools to be able to inspire people I ended up deciding to turn my seminar into a book I wrote how to dominate any exam, I think when I was 20, or 21. And as I was going on from that, I thought, How do I apply the same techniques that people use to memorize things very quickly into Chinese as opposed to just rote learning and forcing myself to do it? Could I do it in a faster way? And that's where I started to look into maybe there's a way we could use the memory palace technique. So the same technique people use to memorize cards, and actually apply that to a language like Chinese and see how that would snowball. So that was my idea. And we started to give it a go. I was on the startup bus we put together a team of four you put into different teams. And the aim was to set it up on the bus as you're moving forward. And what happened is there's I think the four or five or maybe six other buses all over Europe, they all come together and you accumulate in Vienna and then you have a pitch competition. And as part of that pitch, you can win an opportunity to go to Silicon Valley or to different places, and we ended up coming. I think we came second in Europe. So we had the opportunity to fly to Silicon Valley. We had space there. And that was basically how the journey unfolded. And then for the next year I started working on that project leading up to going off to Silicon Valley.


Pete Cohen  11:41

Wow, amazing story. And then, you know, when I was really intrigued by you and your story was really, when you told me that you learned to speak Mandarin, and then you've actually done a TED talk in Mandarin. Why? Why did you do that? So and what was it like? I've seen it by the way. Oh, by the way, I have actually seen I don't understand a word you were talking about. But I was really impressed by the fact that again, why would someone


Ben Ivey  12:08

do that? So I think the biggest challenge I mean, public speaking is the biggest fear


Pete Cohen  12:13

in the world, right? For most people. That's a big enough problem, but then to think I'm going to learn Mandarin and I'm going to get up and speak to in this was in China, right? Yeah. So I'm sorry, I interrupted you just my brain is just going why?


Ben Ivey  12:27

That's, I'm loving the way in which the conversation unfolds a different questions. I think that it's fascinating. So when we look into doing any TED talk the aim is to be able to inspire people, you want to have your message. You want them to be able to listen to what you're saying. And one of the things that I find fascinating is how people interpret different language. So when for example, you're coaching someone, the nuances in that language you pick up on and you can look in different different patterns. And it influences them in a certain way. When I wanted to be able to give a real impact in China, and I was doing talks in English, I noticed that there were some things that wouldn't hit and have an impact that I wanted to, I could tell because when I do in English, I'd have a different response if there was an English audience versus if there's a Chinese audience. So I decided what would be amazing if I could do it in Chinese and do my first talk ever. In


Pete Cohen  13:18

question of, you know, you just you asked if I was going to decide to describe who you were. I'd say you are a possibility just which I don't actually think is a word. You know, you just everything is possible. And it's quite rare to meet people like that, that you'll you'll have that idea and you'll entertain the idea even if it's might seem crazy. And I'd love to find out more at what point with an idea would you think oh, no, that's not right. What Why do you know that it's the right thing to do. So with that, during the TED Talk, did you have any doubt Yeah, he must have had some doubt, right.


Ben Ivey  13:50

Yeah, I think everyone has doubt and in anything they do. The main thing for me is that I had an opportunity to to do a TED talk, I think three years earlier back in 20. I think 2016 2017 And unfortunately I got cancelled. by the Chinese government, but I prepared I was doing it for two weeks, I immersed myself and I was really disappointed. And wow, Evelyn, my wife now at the time she thought she was my girlfriend. She said look, maybe this happened for a reason. Maybe you'll get a different opportunity in the future to have a bigger impact and the original talk I was going to do was on a be more productive getting things done. And I really felt that he was going to have an impact. So when I decided in, I was end of 2018 that I wanted to have a bigger impact and I knew the organizers of the event and I've spoken to Joe on different TED talks, they stages and they've got different rooms in clubhouse. Yeah. How did you apply all this stuff? On my own and why I've never even looked at the both lists for me. I know the person that organizes ever helped them out. And I know that I really wanted to have an impact and the it was the theme that really caught me it was Mission Impossible. And I was thinking how could I really inspire people with Mission Impossible as I talked about when I give myself that mission of doing a TED talk in Chinese giving it a go, and then actually snowballing it from there to have a real impact. So that's what I decided to do. We started with this Mission Impossible theme and I started to learn the TED Talk and prepare for the for the event. Now the hardest thing about doing a talk in a second language was gone. I felt like you're ready to rock and roll.


Pete Cohen  15:39

The thing is, this is real life, you know. And I don't know many people would would ever have done what you decided to do. I'm still intrigued. You're the Tom Cruise of the entrepreneur world and you're taller


Pete Cohen  16:00

and there's some other stuff going on with you which I'm starting to figure out because I'm gonna figure out I mean, I when I meet someone, I'm just curious. I'm not trying to analyze I'm just what's going on how does this person move through the world? Why would this person do what they do? But please, let's go back to the TED talk.


Ben Ivey  16:19

Okay, so I'm preparing for this TED talk. And I have my Chinese teacher Claire and I'm say Claire, we're going to nail this so I write it in English and we start to translate the talk and very close to the beginning. I'm about two and a half months in before the before the event and I'm thinking there is no way I can do this on whim. I'm going to have to learn this off by heart that there's just no way I can do this and not like a podcast where in English we're fine. We have the nuances. We can ask different questions. It's cool if you're really on a stage and I don't know what to say in what order, I'm going to be overwhelmed. I'm gonna be confused and I won't be able to articulate what I need to in a way that's really going to hit. So I decided right, well, I'm just gonna have to learn this up by Ani. So we go through some different lengths of the talk. And we work it out and I start reading it to the presenters and the different speakers that I had to train me, obviously in Chinese right to agree to go. And they say, Yeah, Ben, it's good, but some of the jokes aren't landing, right. Some of the things that you're saying I don't think is going to resonate with the Chinese audience. Right. And that was one nuance and this just blew my mind with the differences in culture. And one of the things that I wanted to speak about was about relationships, and how often this is a very big thing I think, in England, English speaking countries, how generally speaking women will want men to listen more, and men likes to fix their problem. Yeah, right. And it's a common thing and I was thinking some funny examples and just speaking about how you're very women don't mean often what they say, right? Yeah, I go to the toilet actually. Like do you need the toilet translates as I need the toilet can you stop? Right? Exactly right. So it's quite funny. And this happens multiple times. I can think of so many funny examples. So I'll be sharing that and they thought that that's not going to work instead, you should talk about hot water. And I'm not what I'm sorry. What do you mean about hot water? They said well in China, if a woman is stressed, men often get them hot water. They're stressed hot water if they're unhappy, hot water. And if they don't know what to do, you just you just give them hot water. Like that's what men do. And I thought the worst is quite strange, but I tested it out. And we started talking about it and they found it funny and I'm thinking this is crazy. So now I'm going through my talk and figuring out all the nuances of how do I really bring hot water in? Exactly right. Bring a risk, right? So all this hot water. So we're having a lot of fun trying to figure out how best to have this to do this. And we start to basically snowball what we're doing. And that's where I start to learn the talk off by heart so that wasn't except it's learning enough by heart and actually integrating it into into what I'm doing. And the main thing was learning the beginning of each sentence and then kind of flow from there. I realized that I knew it well. When I went for a swim. And I went for a swim and I thought, You know what, why don't I just rehearse my TED talk in my head. So I'm doing legs and I'm literally going rogue quads. I need a shovel for John, your ERA English song. And it's crazy. Like I still remember most of it now because of what it was like to do that TED Talk and it was just absolutely insane. And the next step was figuring out the nuances of the language and making sure I didn't break and pause at the wrong points and there was loads there. It was absolutely crazy. tardy. Daniela for the shoe. J.


Pete Cohen  19:39

This is your TED talk in the background. Do you think we do come


Ben Ivey  19:43

to closure just young shinda Liu Chang yen, sir young, Thai non yo Changshu there Yang.


Pete Cohen  19:53

Han Goonies. So how was it received?


Ben Ivey  19:56

It was it went incredibly well. And lots of people come up to me after I saw that people were tearing up in the audience. It was a really really impactful way for me to deliver the message that I wanted to, in a way that really works. Well. You


Pete Cohen  20:10

had a difficult point. Well, what point was that? Because I couldn't find it the bit where you said, Watch the TED Talk and look for the point where I actually forgot everything


Ben Ivey  20:19

I was saying. Sure. So what point was there? I don't worry that it was but you can look for it. You can basically search for and I asked the question. So what do we do? So it's a woman's a banner, I think it's about halfway. And what was happening is asking about things to be grateful for and then I just had a mind blank and I'm on stage. Yeah, there's hundreds and hundreds of people there. And I've just gone blank. I was flowing. I'm at a flow and I'm stressed out and it's interesting because when when you do enough public speaking you train enough what you think is really bad in your head doesn't come across Yeah. Which I think is really interesting. In my head. I'm like, oh my god, I'm allowed to bond this is crazy. And it's happening in milliseconds really fast. I don't know what's next. So I remember looking at someone going this poor Chinese guys like Sorry, woman's and I've done that just like looking at this guy. And I was like, ah, and then and then it came to me and it was just enough time to be able to give me what I needed to move on.


Pete Cohen  21:11

It was crazy that that trust element mean obviously I've never done a public talk in any other language apart from English, but have been doing that for 25 years. And it is funny sometimes where you kind of actually forget what you said. But it's amazing when you can just trust that what you need to say will come to you or use someone in the audience or so it's amazing but tell me what did that experience actually do for you? If you were going to explain? What did you get out of it? What was the impact of doing that talk in Mandarin.


Ben Ivey  21:45

So I think that something that I'm a huge fan of is setting these mini mission impossible if you will, or these challenges because I really feel that when we set ourselves challenges, it stretches us in different ways. And I've set my chat and self challenges I've mentioned earlier that wolf whistle or I taught myself to break dance or I taught myself


Pete Cohen  22:05

series you can break dance. Right That's it. Hang on a second. That is it. I was gonna play something else. But if you want to have a listen, I started breakdancing in 1984. I will take you down I've no doubt you will. Still got some moves.


Ben Ivey  22:23

Yeah, so I wanted to be able to teach myself how to do the windmill and let's go


Pete Cohen  22:29

let's go. Let's go. This is brake machine. This is 1984


Pete Cohen  22:42

we're busting some shades oh yeah yeah. Whoa


Pete Cohen  23:02

listen whistling coming in this you know this song


Ben Ivey  23:06

I think this is I know I've heard it before but before


Pete Cohen  23:11

I start whistling Oh, is this the Oh, come on. Let's get to


Pete Cohen  23:35

we're having a breakdown spotty you're all welcome. I remember when this song came out, and I thought I wanted to be a bit of a slow learner. But I got pretty good at breakdancing but I promise you I almost remember the day where I could was quite proficient at it. Everyone stopped doing it. It was like it disappeared. And then it came back what 15 years later, I was a little bit old breakdowns and who's that old guy over there? He shouldn't be here


Pete Cohen  24:16

we're reminiscing me the whistling


Pete Cohen  24:33

so I'll tell you I mean I wanted to I wanted to ask you about something but I want to ask you first off, why did you bring me a puzzle so you're at my house we've only just met we've spent a lot of time on clubhouse together. You are one of the best people I've met on clubhouse. Just because of the way you operate the way you work a room is probably how you used to break dance. You know you just work the room, baby. So you've bought me the entrepreneur lifestyle planner. Tell me about this.


Ben Ivey  25:02

Sure. So this is a book that was kind of In the Making because I had a lot of people do our daily system that we have online. And I had clients who are downloading these PDFs. I've had a better plan that day and it just has some integrated habits in to better organize what you're doing and understand. You need to be before you do each task. And I had a lady in China, her name's Fabbi. She ended up printing a book of just the same page over and over again, because she was just using it so often. So I thought, well, I can't have her do that. So I'm going to make a book and make this more powerful for her. So I was speaking to a few different people that go through some of our programs. And I said if I were to create this, what would you want it to include? How would you want it to look like? And we started to design it. Literally, I mean, this is in October time. I said I'm going to get it done by the end of the year and I'll send it to you as a Christmas present. So I sent it to my my team, I've sent it to our clients, and it's a really nice way for them to just better organize themselves in a way that really works. With what we're doing as well so they can snowboard their day. And why did you bring me a puzzle? Oh, sure. Well, I think that in life, you've got to do things a little bit differently and when I noticed the dark and


Pete Cohen  26:17

hello differently, so you actually made me a puzzle. You've actually got a picture I can recognize my T's. Look at this look. So because we're filming this as well, this is obviously recording an episode of the Mi365 Podcast. Wow, I'm done a puzzle. I'm going to do it. I'm going to do the puzzle.


Ben Ivey  26:35

So it's funny because the puzzle arrived and obviously it was what I intended it to look like and I thought why can't give it to him like that. I need to break the puzzle apart so you can build it.


Ben Ivey  26:43

Yes, these great guns.


Ben Ivey  26:46

So I thought I do that which is which is good fun. To do a little things a little bit different


Pete Cohen  26:53

and you bought me a bottle of wine. I'm going to give you a copy of shot the duck up and I've given you one of my ducks already. I'm really intrigued. By this actually because you know the title of the podcast is about creating your future self. And I know we haven't really kind of touched on that yet but I'm looking at your 10 steps to an awesome day. And I I can there's one thing here that's really interesting me What does number six mean? Sub identities?


Ben Ivey  27:17

Sure. So sub identity is similar to the role that we play. And the reason why I say it's a sub identity is that very often people will say oh, that's not who I am. I don't behave like that. Whereas we will change how we behave depending on how who we're interacting with and how it's working. For example, if we had a child come in here like like a little baby, we'd probably react in a very different way than if we had the prime minister or something like that.


Pete Cohen  27:42

We change he wouldn't come in I wouldn't let him in. He's Elia Sorry. Sorry. Carry on, carry on.


Ben Ivey  27:49

Alright, so, I mean, we're on the podcast. Yes. So when we look into sub identity, what I realized is this. Sometimes we don't follow through on tasks, because the task itself isn't something that we enjoy doing. When we think about who we are. Someone said I'm a business owner. I'm an entrepreneur, we give ourselves that label. A sub identity is adding an element into your day. That allows you to think about who you're being before you do a task. So let's say you're doing your accounting instead, you're gonna be a regulation chess player, or you're starting to work out you want to be an ultimate spartan warrior, and you just write that down and it gives you that reminder of who you're being as you do that, so you turn up being the most authentic version of yourself. With that into intentionality and time in mind, so that you can have a bigger impact in what you're doing.


Pete Cohen  28:35

So do you know why my business is called Mi365? Well,


Ben Ivey  28:42

I believe there's maybe 365 days in the year. Yeah. And when we look into my, I guess it's making your best surgeon 65 days of the year.


Pete Cohen  28:52

Yeah. So there's a couple of elements to it, but one of them is my intentions. Now delivered, get your mind right. Get deliver on your intentions, but the whole word. Identity is a fascinating word. It means it has a few different meanings, but one is your repeated beingness so you keep being who you think you are, and your identity is what we defend. It's fascinating how human beings defend who they think they are in from a psychological perspective. The identity means basically a set of ideas, beliefs, habits, and you defend them because that's who you think you are. But yet we can create new identities, right? Yeah, because well, this is what I wanted to ask you because I know a little bit about your story. If we go back and how certain incidences in your life have pushed you into who you are today. What are some of those significant influences or significant things that have had situations, circumstances that have occurred that kind of have made you into the person that you are today?


Ben Ivey  29:56

Sure. So I think definitely one of the one of the primary ones that I think really forced me to take more responsibilities, actually, when my parents got divorced when I was 15. And I think what that taught me was, how I needed to kind of step up in the family and I think I took that role very seriously and started to be more responsible with my studies with what I did and I started to take on a different role. But what what was


Pete Cohen  30:17

just because your parents divorced, do you actually kind of look back and or did you know at the time, right, I need to step up. So like, I can't be reliant on these people.


Ben Ivey  30:27

Yeah. It's not like a conscious thing of I can't be reliant. It was more of I need to be able to be strong for other people. And I think that was the center strong for them. Yes. Because they were struggling. Yeah. Because I think what's what's challenging whenever you see anyone that you care about who's in pain, you want to be able to comfort them and to be able to look after them and especially as the oldest I've got a younger brother and younger sister. I wanted to be able to be there for them to be able to support them do the do the challenging period of time that we experienced. And I think what, what it taught me a lot about was perspective. And the reason why I say that is I think whenever you have two differing points of views, especially when there's a relationship or divorce or something challenging happening what tends to happen is there will be a certain perception that will happen on both sides. And what was challenging for me is that always been this gray zone in the middle where I never know what was right what was true, what was false, because you've got two parties saying different things. So I think whenever it comes down to that it teaches you to better ask questions so you can clarify for yourself exactly what's going on, and then move forward in a different way. So I think that was the that was kind of the first one that really brings to mind as to how I started to behave differently. Yeah, the second one was when I lost my father and you know losing him to suicide, I saw him the day before. That was definitely the biggest challenge that I'd ever experienced. It's, it's so strange, because when something like that happens, you look and you second guess and you think, could I have seen it? Was there anything that was different in the behavior and I think what often happens is people say, Oh, they acted differently. They did something different. I mean, my dad hugged me twice, you know, all his suicide on our neck because there's no indication and what was shocking is similar to Robin Williams and I used him as a as an example because I think a lot of people can relate to how funny how genuine how awesome he was, and how could something like that happen when he's such an amazing person. And that's when I look at my dad, same thing sat together, amazing personality, like constantly giving back and then for him to be in that position where I didn't see any way out was a real challenge. And that took me into a place where I didn't really know what to do with with myself with life. Like how does how does someone move forward when the person that you admire most like your hero suddenly disappears, like just like that? And when when that happened? That was incredibly shocking. And it took me on this journey of figuring out in number one, what happened to my dad, but how did he go down and trying to figure out what happened because I think whenever we experience a challenge in our lives very often we search for reasons to figure out why it happened. And then also down this discovery of why is it that we live in these parallel worlds, when which people see and underneath what's really going on? And how do you be really fulfilled in life. And that journey took me all over the world. I started to listen to different people attend different events. And I really threw myself in the deep end of self development to figure out how do we think why do we think in certain ways, what are the patterns that occur? And then things snowballed from there. So that was an incident that was incredibly challenging at the time that has led to me being able to save people from suicide be able to have a bigger impact. I think when we look into becoming your future self, if when you can turn the worst day of your life into the best, I think that's when you have full control because suddenly you are not using something and being a victim of the circumstances but allowing it to move you to rise up and filling that hole with love as opposed to hate and allowing you to connect with people on a deeper level.


Pete Cohen  34:13

Yeah, it's very profound. I was just thinking, I wonder who you would have been if they hadn't have happened? I mean, do you ever think about that?


Ben Ivey  34:19

I mean, I think that there's a variety of different ways life


Pete Cohen  34:23

can I think you would be here giving me puzzles and this book and a bottle of wine.


Ben Ivey  34:28

I mean, I No one knows what it's like


Pete Cohen  34:31

that film sliding doors. I don't know whether you've seen I think it's I don't even see up to seeing clips of it with green with Gwyneth Paltrow, or whatever her name is. She's a London Underground and there's a tube and you see two different scenarios play out. One she gets on the gym and she doesn't and you see the decisions that she's made. I was just always find it fascinating. I think your dad is very proud of you, right? who you've become.


Ben Ivey  35:00

And I think it's fascinating because we can always look at these if scenarios if I did that. What would have happened and I think there's some someone that I heard and I think he says this in a very interesting way. And it was actually Gary Vee on stage and he speaks about how he had the opportunity to invest in Uber and he didn't, and he would be you know, have 200 million more and a lot of people say that or what if if that were the case, you'd be 200 million pounds richer, whereas life isn't linear like that. And then he could have been richer and then he may have gone to a trip to China may have gone to a place got hit by a bus and be debt. You know, I mean, so we actually never know exactly how life unfolds like that. But what's what fascinates me the most is how small decisions can snowball into something. Yeah, absolutely. blows my mind. I think it's unreal. Yeah,


Pete Cohen  35:47

no, it is. It is. It's the most magical thing is to compound. You know that story, the magic Penny, do you want a penny? I'll double it every day for 31 days or I'll give you 5 million in cash. Most people would say give me a 5 million. And even if you took the penny, you know, you'd have nothing. You'd have bugger all after 20 days, but then all of a sudden, that's where the magic happens of the it's just the mundane for a lot of people to do some of this stuff, but that's where the magic is, right? It's really, really interesting. So tell us a little bit about what you do now. In terms of your business. Sure. So


Ben Ivey  36:22

before we get into that, I think it's Yeah, I feel free the floor is yours wanted to give a bit of perspective because I think this will help different people hopefully listening in about your future self. So when I started on that journey, from using my dad attempting to find out what is the is meaningful to people in life and starting that journey. I was speaking to lots of different so called experts in their fields of figuring out how do I What do I do from here? Do I do my business? Do I attempt to coach people, what have I done and there's all these questions that come up and I think a lot of people right now are reassessing and figuring out what is it that I really want to do? And as I was going on that journey, I was looking into can I be a life coach, do I do this now? Well, I didn't really know much about life like I've had some life experiences, but if I speak to someone in their 50s that can really be a life coach as such, maybe there's something different. So something that I came up with was a concept called the performing artist. And that's the identity that I was moving towards. When I first started on that journey. I wanted to help people be more fulfilled. I wanted them to be able to paint that picture of their life and make it a reality. So as I started on that journey, and I'm looking to make poor people more fulfilled and move into that identity, one of the biggest tips that I I've ever received was about and it was something that I asked one of our mentors and unclean hands and I said, and you've been following Tony Robbins, you've been doing all this stuff. He's spoken all over the world. I said, if you could just teach someone one thing, what is that one thing that you think would move them in the biggest direction he said is encapsulating the identity of who you want to be and being it now and that's where when I thought about this for from an artist and I created this film an artist image similar to how you know Tony Robbins or say I created Tony Robbins, I created this performance artist. And I looked into the habits, the rituals, the things that this person would do, how they would behave. And I started to encapsulate that in myself speaking in different ways, being more speaking in


Pete Cohen  38:18

different languages,


Ben Ivey  38:20

doing things a little differently. So as I'm doing that, I'm having the opportunity to be able to impact people at a really high level. And I start to work with people from all walks of life, from relationships to productivity, to working with different entrepreneurs, and then through that journey, I realized that there were certain types of people that I got on very well with and that's where this journey of helping specifically entrepreneurs came from. Because I realized that I love being entrepreneurial. I think that entrepreneurs are fascinating people who want to have an impact, but the biggest challenge that they have that I see different patterns that are holding them back and stopping them from being the person that they need to be to have the impact that they want to have. So as I'm going on this journey, and everything goes tits up, for example, in COVID, I was on a great trajectory. And the last talk I did was in front of 500 people. It was for HSBC was out in China and it was in December of 2019. And I'm now I give the most amazing talk. I'm flown out I'm just after the keynote talk, I give it I fly back. I've got my next turn at all sorted. I've got about 15 gigs set up. And then there's this talk of COVID. And suddenly, when COVID was and when I had to cancel my China Tour, I was thinking well this is going to be a challenge this year because I'm great onstage I have so much fun. I have a right laugh, but I can't do that anymore. How can I create the same impact that I need to how can I resonate with people in a way that really works? And that's where I started to shift from branding based on myself. And that's kind of personal brand two, based on results, looking at getting results for people and that's that shift from a personal brand to results brand.


Pete Cohen  40:00

Yeah, you know, the funny thing is I just thought of something very inappropriate when he said COVID And I was thinking I remember being at university in 1993. And the lecturers saying, Listen, you're when you're on placement, you'll be able to contact us via email. Or, and he said what email was and I remember my mate from Leeds going email. Well, no, that will never catch on. You know, then when you're talking about COVID I was gonna, you know, it'll, it'll never it'll never what was the word I was looking for? It will never it will never spread, you know, but obviously it has spread and it's changed. It's completely changed the world and the way you've worked, but talking to you now, obviously, you and I have known each other for nearly a year. This is the first time we've met physically but I've got to know you on clubhouse, but it's only now that I'm really starting to understand more about who you are what you do. Because we've taken a bit more time just to have a have a conversation. Which is why clubhouse because that came along really when when COVID was just started. What impact has a clubhouse had? You know for you?


Ben Ivey  41:05

Sure. So I think when I look at clubhouse and the impact that has had on me, I think it's led to a few different elements. So the first is meeting some amazing people around the world and being able to build great connections and I think clubhouse is a fantastic way in which you can actively network and connect with people from all over the world and have some genuinely authentic conversations from your bedroom. That's insane. Like the fact that you can speak to different people from all over the world Australia, UK, New Zealand, wherever you like is I think crazy. The other thing that I think has been amazing about it is seeing the authenticity and conversations that people haven't seen the differences and how people show up. And I think what's great is it allows you to hopefully differentiate quite quickly between those who you like spending time with versus those that probably aren't right for you and it's totally okay. I was I was speaking the other day and I was saying I love everyone. I don't have to like everyone. Yeah, that's okay. Yeah. And I think from that standpoint, yeah, connecting with people I think is fantastic. The other element is being able to give value and to be able to have a bigger impact. And what's been amazing is the different lives that I've been able to to touch to speak to and what's brilliant is that sometimes in life we never know the ripple effect that oh yeah, we have on other people and it's crazy. Looking back on the stories that you hear a year down the line, two years, three years of one conversation that you've had something that leads to something different. And I generally think it's fascinating, and then there's the business side of things. I've different people reach out, I can act like that. That's great, too. I think that's a fantastic strategy. Obviously you run a business, it's not just a hobby. Obviously it depends on what your outcome is. But What's brilliant about clubhouse is I think that when you have and when we go into my intentions, your brand is looking into that intention that you have when you turn up


Pete Cohen  42:59

to you didn't know that about my business. I didn't know that about your business in terms of what what is it that you're actually really doing and now I'm going to tell a lot more people about it because I understand it's interesting, isn't it club so this is obviously wrote the first book on clubhouse and I featured like 35 people. It's funny, you know, 35 people who are all using the app for the greater good, but a lot of them aren't using it anymore, but some of them have really stuck around. There was Alex Flynn, I think you came across Alex Flynn, he was the guy with Parkinson's disease that wanted to take Parkinson's to the top of Mount Everest and Unfortunately, he died in on that pursuit. You know, but this whole thing about pursuit you know, Steven Bartlett, you know, Who's the youngest ever dragon on Dragon's Den he sold his business for 290 million. I introduced him at an event last year. And he said when he was 15, he knew who he was pursuing. He knew who that person was. And then you know, this guy, the beat the Mr. Beast, you know, his 8000 subscribers on YouTube makes four videos scheduled them to go out six months, a year, five years, 10 years. The fifth year video came out. He's got 40 million subscribers, then the compounding effect the magic, because the fifth to the sixth. He's got close to 90 million followers. And it's like I'm so curious. Why aren't we having more conversations about who we want to be? You know, what we want to do? I know people talk about what they want to have. And I'm less interested in that and more, who do you actually want to be and why do you want to be that person? So I know you're a massive study of personal development. You know, Simon Sinek i i love his work. I love that whole thing of What's your why. Just think there's something missing. It's like, well, you can have a brilliant why. If you don't know who the person is, who's fulfilled on that way. It's very hard. It's very hard. There's something now known as the empathy gap. There's a clinical psychologist called meg, meg J. And she says there's an empathy gap. Right? Because if you don't know and she she specializes in working with people in their 20s because we think a lot of youngsters. I don't know about you, but when I was that age, I wasn't interested in the future I was interested in right now. How much fun Can I have or next week, or that's it? Next month? Because I'm going on holiday but to ask me where I'm going I've got a bloody clue. But it took a major life incident for me to basically realize Hang on, there is a future out there and I want impact. I want legacy. I just curious as to why do you think that is that people just don't you know, I ran a Ramone clubhouse where you came into those rooms it was called had to create your fantastic future. I'd ask people tell me about your the future that you're creating, and hardly anyone would they just tell me about their story and I was going sometimes I'd interrupt people and say look, I don't mean to be rude. I didn't ask you that question and ask you what is the future that you want? In fact, now? If you Google, how to create your fantastic future, I come up. It's I've never I never plan for that to come up. It's just ran rooms and I didn't realize that some SEO was being created. Among curious as to why do you think very few people talk about who they're going to become what they're going to do?


Ben Ivey  46:21

I think that the main the main element there is that many people are looking to their past to define who they are. Yeah, and the problem is if you're always looking for the past to define who you are, you can never be the person that you need to be in order to live the life that you want in the


Pete Cohen  46:36

boom boom, can I can I just get my Hang on. You know what that is? That's a Mic drop. I was definitely I can make the sound again doesn't doesn't really sound like a mic, but that was a massive that was one of the most profound things I've ever heard anyone say? Can you say that again?


Ben Ivey  46:56

I was basically saying that if you are always looking to your past to define who you are, you'll never be the person that you need to be in order to live the life that you desire.


Pete Cohen  47:08

There's sort of a pause there show it. Yeah, I mean, it's funny because you know, we don't change right when we were told we change when our perspective changes. And you just gave me another perspective of something truly profound. So with you, who are you committed to becoming?


Ben Ivey  47:31

I'm so excited about who I'm becoming and I think but when I look into becoming, it's snowballing in different areas, which I think is great, and this is why when I look into the sub entities, I think it's great to be able to encapsulate a variety of different things into what you're doing. So I'll give an example from health, right? So something that I've always wanted to be is looking to being a spot and I just think that's cool. It's been like an ultimate sparks of Moria abundance being I think that's wicked. So recently, have you done a Spartan Race? Yeah, I've done the Spartan Race is included. So you know, that


Pete Cohen  48:01

will carry on, carry on.


Ben Ivey  48:05

We'll go back to that. Sorry. So one of the things that I wanted to be able to do and we spoke about challenges previously, and I think it's a fantastic way of speaking about Mission Impossible as we were, set yourself these different challenges. So when I think about who I'm being, and often it's the person you become in the process of achieving something, right? What's very important is not having an externally linked identity. Now what I mean by that it's linking who you believe you are to a result, which is very often outside of your control. Which can be very challenging so a lot of people feel unsure on I don't know if I'm that yet because I haven't achieved what they desire. So when we look into that as an example isn't spartan warrior challenge that I gave myself last year was doing a muscle up I've seen people do I thought it'd be great and that's something that I feel that was a great challenge to go towards. I think I tried to do 10 muscle ups in 90 days, like a really fun mission impossible challenge. And the one that I'm currently doing, which I thought was crazy, because I've always wanted to be able to do this was the human flag. You know, someone you see them and I think let's do


Pete Cohen  49:10

our let's do it after this. I say I can I can do it.


Ben Ivey  49:15

Once again, this is just a fun one. And the reason why I'm doing that as an example is because when we think about who we're being, it's making these steps towards ultimately who we want to be in the impact that we want to have, which I which I think is just so exciting. So yeah, that's in one area. When I look into myself in business, it's being able to sustainably support as many entrepreneurs as I can, as I'm going on this journey. I'm going to be having a bigger impact and in China, I know in the future, what I'd love to be able to do is to go out to China to do talks because I think that'd be saying,


Pete Cohen  49:49

you know when we're talking about China, yes. Why do you think I was just started laughing?


Ben Ivey  49:54

I'm not sure I'm sure something's coming up.


Pete Cohen  49:57

There's a very large object in this room, isn't there?


Ben Ivey  50:00

Oh, God. Yes, of course.


Pete Cohen  50:03

So if you turn to your left you need just tell everyone what you're looking at.


Ben Ivey  50:09

It's one of the most unique and largest tables that I have seen in quite a very unique Chinese way in that. I think we've got a toad it's got a coin in its mouth. We've got what I can only describe as I call them. I don't call them diamonds or rocks, but they're these white crystals is how I would describe that. Yeah. And then we've got basically a length of a table of around 10 foot


Pete Cohen  50:38

I think about right. Yeah, so that's another thing we've got in common, obviously, China, I spent six months traveling around China with my coach who was from he was originally from the Philippines and we were in grayling, and I was living on a boat and that I bought a table that weighed a ton. And if he'd put it in the boat, it would have sunk the boat. And it was in Sally Gunnell who's one of the most successful British athletes in history was in her barn for 20 years until she decided to move house and she said called me up and said you need to move the table. So I had to find like about five removal companies and they couldn't do it. They went to go and see the table. And to find a circus. You know, these people that move fairground rides, yes to come and deliver this but it's like taking up half of the room. And my wife can't stand it but I love it. I had such a great time I was there. I was in China in 1999 and it was very different back then. But I I find it fascinating. You know, I used to do a lot of Tai Chi and he used to get up in the morning and go to the parks. And they would stand at the back doing my form with them. And then they look around and then they'd see there was a Westerner there and they smile and laugh and it was it was amazing to just have that different perspective of life. But what's great about you is you've obviously figured out the main areas like your sub identities, the identities of where you want to work on and very few people have done that and I don't know too many people that have done that. I just wanted to make the link to the Spartan thing that because I don't really know this but this My name is Pete Cohen My mission is inspiring people to be better than their best that's Frankie Goes to Hollywood and in the background me on a TV program that was made for Rakuten, which was really just all about Spartan Races. This is where I'm testing myself. There are many great feelings a human being can have, but I think there's not many better feelings than the feeling of accomplishment, especially when you didn't feel like it. And that's what being a Spartan is it's about working towards something. It's about obstacles. It's about doing what you don't feel like doing. So Joe dishonor, who's the founder of Spartan Races is one of my heroes. And he's become such a good friend. And I let me ask you about this. We went to China. I'll tell you a crazy story. We're making this TV program called everyday Spartan which you can see we went to Japan. We climbed up Fuji with a 20 kilogram kettlebell between six of us it was the most ridiculous thing we've ever I've ever done because we had to take it in turns and it's heavy and it's like and we when we got up to watch the sunrise because obviously Japan is the land of the rising sun. But we took the we ended up then going to Vermont, which is where Joe lives. And we he wanted us to take a kettlebell across a lake swimming and it's impossible because you the thing would pull you down so we lost it and we spent two hours looking for it. And then we all got hypothermia. Yeah, but the thing about Joe that I love the thing I love about Joe and I'd love to get him on. He's been on my I've been on his podcast twice. He's been on my podcast twice. What I love about him is about delaying gratification. And it took me a long time to wake up to that fact that that is a skill about your ability to control your attention. So when you're as entrepreneurial as you are, and you come up with all of these ideas of things that you can do, what do you do to practice not giving into temptation and maintaining your focus?


Ben Ivey  54:18

I think that's a fantastic question. I think a lot of people suffer with the shiny pennies in neurosurgery on a call about it yesterday. And I think that the challenge is when you're moving in a variety of different directions and you see all these


Pete Cohen  54:29

like being on this podcast


Ben Ivey  54:33

D right. So when we look into counteracting that, I think it's important to give yourself some sort of structure to keep you on track. So one of the things that I find is really powerful. For example, when the plan that we're talking about, it's only three months, and the aim is to set a major and a few miners and that's the focus for the three months. Now why do I say this? Because once you've set that, and that's in place, and you look at some books, I mean, a lot of people speak about this. You've got the 12 week year, we've got traction, they talk about rocks. The aim is to have a solid focus for a quarter and have a major that's your primary focus. And that's where you're going to go and what is very effective is as opposed to most people having a year I do for years. I have many power years. Yeah. For me, suddenly, I have the opportunity to make so much progress in a relatively short period of time. Yes, I know where we're heading and I have that direct focus and everything else gets parked. And I think it's great to have a system that works for you for some people that's maybe organising a two hours on a day to think about ideas in the future. I really enjoy habits called thinking time. I got it from Keith Cunningham. I think he's absolutely brilliant and how that works is ultimately thinking about a question one question for 45 minutes. A great question. And what happens is you're just diving into it, you're getting ideas, and then I review thinking time, every Friday and is there anything that I want to execute or plan on or look at at a later date and I think being able to be disciplined is an incredibly important to allow you to move forward. So you don't get distracted when different things happen.


Pete Cohen  56:07

It's so powerful that for thought, you know, I interviewed near Iran. Have you come across him wrote the book in distractible. Yeah, yeah. I interviewed him yesterday. Lovely guy, that book the whole opposite of distraction. People think is focused. No, it's not. As you said, it's traction. Traction. And making time for traction and making time for thought. I'm going to I'm going to ask you a couple of questions. And we'll wrap this up because we could literally carry on talking but hopefully you guys have had enough that you think I want to go and check out more about Ben, I want to I want to know more about Ben. For me. It's selfish during his podcast, the fact that other people will listen, because I feel like I've got to know you a bit more. And I want to know you more now I'm thinking what can we do together? Because I think we come from quite a similar place. And I wanted to ask you, so I came up with something. Start one stock one, and I already know how big it's going to be. I know it's going to be you know, a global movement that is synonymous with behavioral change that we help people identify with who they want to be. We help them in those sub areas, your health, your your relationships, your your work, your wealth, and then we help you work out what do you have to stop doing? What's one thing, just 111 Star one star, and we give people a coin for every time they do. So it's called Identity capital, you identify. Here's the capital, your investment, your building capital in doing what you do. But the challenge with all of this is that we've built it and we still got to make a few changes to it. And I want it all to happen right now. As you can probably imagine with someone like myself, but it's that kind of having to be patient, let it unfold. What would your advice be to me I'm now asking you as as a as a coach as an entrepreneur, what would you say to me because I want to own now.


Ben Ivey  57:54

I think the first thing is to acknowledge that it's okay to feel this way. We're in a world of instant gratification. You want something get on Amazon the next day. For most things in life, you can get it pretty much instantaneously. But for the things that actually mean deeper things to us, and we look into the impact of that. We want to have the relationships we want to build the wealth we want to build very often. It takes time for health as well. It's you can't get these massive quick wins. It's about looking at the progress that we're making. So I think as well as it is giving advice I think I think when you ask better questions will you get better answers? The question that I'd fire back at you would be this. What progress would you want to be able to see that's under your control that you could focus on to allow you to see the progress that you're making with the stock one stock one challenge


Pete Cohen  58:46

well it's actually just continuing to talk it into existence, you know, because it doesn't exist, that just and focus on the people that are already doing it right now, because we've already got a whole load of them. We've already got our people, because there's only been launched just a few weeks ago. I'm just opening up the app right now. And I can see where I am on the leaderboard and it's just a really just keep doing what I'm doing there was there was something else that you said there that just really triggered something positive in me as well about speaking it more into existence. Yeah, look, this is obviously you're the only one who can see it. But we've got literally loads of people that have already built up serious capital. They've built up 100 100 and 150 coins, you know, for things have started and stopped Yes. And that that all comes down to that whole you know, compounding and


Ben Ivey  59:39

and I was just gonna say I think what's fascinating about that is you mentioned identity capital and obviously make J speaks about that. Yeah, his TED Talk. And she mentioned how we want to be able to build the skills in order to live that life that we desire. And I think what's fascinating about what you've created is looking into how do you work out what those skills are build up that capital and gamify and I think the world we're moving in today, people love being able to get something that that reward that gamification is incredibly powerful. And when I look at the business that I built with one thing out of it, it was gamified. It wasn't how do you turn this into a game and reward people and there's, for example, God's unchained at the moment whereby it's a cryptocurrency which they will reward the gamers when they play. Yeah, you get paid to play it, which is crazy. And I think being able to do that consistently and ultimately have that impact is so exciting. One thing that came up for me, which I'm just wanting to throw your way, and we'll see if it's beneficial. If I was in your position, I would see if I could have the kind of the winners board or have a board and maybe set a challenge to see how many stops starts, we could create for different people and maybe being able to see that visually. And seeing that visual impact as it expands could be really cool. And then people can get up on the board, they can share that and I think being able to see that visual standpoint is super exciting.


Pete Cohen  1:00:59

Definitely going to explore that. That's a fantastic idea. We also want people to use their capital, you know, we'll give them something for it. But the fact that they've got all these coins whether it's a master class or a one to one or something, it is it is amazing. I think that when you when people get into the habit of growing to the point where it then becomes hard to stop, that's where also the magic, the magic lies. This has been awesome. It's been the start of something but let me let me finish by talking a little bit about what I've observed in you. Because you probably figured out a few things about me that I'm 52 soon and I'm always looking to try and work out what's going on here. How does this person think how they had this success? How have they been defined by this? How did they cope with that? And there's something very unusual about you. And it's to do with energy right so I even Bob Proctor lots of people were talking about the end of the day all we are is just energy and how we vibrate has a lot to do with obviously how we think, where where we were, where we want to go. And what I've observed about you on clubhouse is you open up a room and people start coming into the room and in a really genuine way because when I started on clubhouse I was just going into every room because I was just really curious what is this? What's going what are these people talking about? You know, and then I started thinking Hang on. I don't really like the vibration in this room. I don't like it so I'm not going to be in so I'll start going into the rooms I want to be in and I run my own rooms in the way I want to run them. But what I've noticed about you is that you seem to attract a lot of people and I think sometimes they don't even know why they're in the room. But it's an energy that you're kind of giving off somehow in some way. Someone some part of the world is picking up on that and they're thinking, I don't know why I'm in this room but I do don't have like it. I mean, I wonder what you think about that. You think it's all just nonsense or do you think you are sending out some sort of vibration into the world and people are attracted to that.


Ben Ivey  1:03:06

I think something that I used to lux I haven't done in a while is when you're speaking on stage you have that transference of energy you're you're looking at people you are doing your best to be able to transfer energy to them, inspire them breathe life into them in a way where they can leave in a better way. And whenever I'm on clubhouse, standing up, I'm walking around and I'm there to see if I can have that impact and feel that ripple and I think what is amazing is when you have that connection when you can listen to the intonations of what someone is saying and really feel what they're saying at a deeper level or at some point you're thinking wow, this really hears I think that creates that genuine connection. And I think what is most fascinating about clubhouse is bringing in different perspectives and hearing from a variety of different standpoints on interesting topics. And I think as long as you have a conversation, which people think is fascinating. I think people really love that and they'd love to be able to be engaged. They do and just hear things that perhaps they they aren't used to feel inspired and I think what's great is when we look into motivation, right motivation is just like a shower, you should take it daily. You can feel motivated, you can feel demotivated, what's fantastic about iPads and when you do consistent rooms I know you're incredibly consistent, is it allows people to be in motivated, inspired regularly and suddenly they're thinking I want to get that boost of energy they leave that thinking I'm excited and they can use that energy in a different way. And I think if you can do that consistently, I think that's just an amazing thing. So for me, it's that transference thing everyone vibrates at a different level. And I think that being able to stay consistently vibrating high and being able to give that off is one of the best ways to have a bigger impact on people because once again, you never know that ripple is going to like Yeah,


Pete Cohen  1:04:51

and it's something has to be generated and cultivated. You know, I think we have to sometimes it's not necessarily working at it, but it's being aware of it, you know? So how do people contact you? What's the best way for people to engage with you? We'll put all the links in the podcast but just tell us where do you want people to go?


Ben Ivey  1:05:10

Just just fax me.


Pete Cohen  1:05:13

Send me a letter PO Box fax


Ben Ivey  1:05:19

you can type my name in on Google. There's loads of ways to contact me I think that what's most important is that yeah, find the platform that works best for you. But I think just yeah, if there's any way that I can help you I will I think just dropping me a message letting me know what you think about the conversation. That's cool. But ultimately, what's what's most exciting is seeing people that are inspired people that want to have a further conversation or to see how it can snowball in their lines of what they're doing and see if there's anything that I could do to help them to


Pete Cohen  1:05:49

Fantastic. I'm sure we will run more clubhouse rooms together and do more stuff. But for now, Ben, I really appreciate you being on the podcast and I'm fish I know we will. We're after we've turned this off. We're going to have a breakdancing competition. And I am going to I'm going to do the human flag on the aerial at the top of this house. Thank you for listening. We will see you next time on the Mi365 Podcast.



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