SAS Who Dares Wins Winner – Jonathan Davis

6 Feb, 2018

SAS Who Dares Wins Winner – Jonathan Davis


Join us for our special edition podcast! Find out how a 24 year old digital marketer overcame mental anguish and physical exhaustion to WIN Channel 4’s SAS Who Dares Wins.

Jonathan Davis, 24, from Brighton, spent two weeks with ex-special forces soldiers as they put him and other recruits through a gruelling SAS selection process in the parched Moroccan Atlas Mountains.

In his own words:
“I managed not to crack when we were under extreme mental distress – we were kidnapped in the middle of the night by men with guns, blindfolded, thrown in a small mud hut, with nothing to eat for 20 hours, at 40 degrees heat with one sip of water an hour, all the time listening for hours to terrible recordings of crying and people in pain.

“I managed to flick a switch in my brain where I did not think about any part of my personal life, my family, my girlfriend, my life and just endure it. That’s how I got through it.”

Pete discusses how Jonathan developed the mental resilience to not give up and crucially, apply these skills to everyday life. Find Jonny on instagram at @itsjonnydavis and visit his web site at


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About Pete Cohen:
Pete Cohen is one of the world’s leading keynote speakers. Hundreds of thousands of people from all over the world have been motivated and inspired by Pete’s presentations. He has professionally impacted on the lives of thousands of people worldwide, including business executives, professional athletes and the everyday person.
Pete has coached world-class athletes and sporting greats, such as Sally Gunnell, Ellen MacArthur, Ronnie O’Sullivan, Arsenal Football Club and Tim Henman to achieve peak performance.
Pete focuses on the importance of having a strong belief in yourself. He teaches that you need to be positive and you have to develop self-confidence to achieve your potential and be successful.
He is the author of 19 published books, several of which have been best-sellers across the world, including Shut the Duck Up, Habit Busting, Life DIY and Sort Your Life Out. He has also presented his own show on TV called The Coach and was the resident Life Coach on GMTV for 12 years.
His new book Inspirators – Leading The Way In Leadership is available here


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